Latest Industry News
From Local to Hyperlocal – Street-Level Media Brightens Up Urban Landscapes
Bus shelters, street poles, curbside dustbins, street name ads and shopping centre parking lots in South Africa’s major metropolitan areas are among the spaces via which Street Network (a Provantage Company) has adopted a “hyperlocal” advertising approach to connect with pedestrians, shoppers and commuters in their urban and suburban back yards. Simply put, hyperlocal... Continue reading→
Tribeca Public Relations welcomes new account director
Tribeca Public Relations has welcomed Regomoditswe (Rego) Kobe to the team as an account director. She is responsible for overseeing the strategic direction and implementation of PR campaigns for clients including Eaton, the South African Institute of Professional Accountants (SAIPA), Bestmed Medical Scheme, and Saab, as well as new business across industry sectors. Rego works... Continue reading→
IMC teams with global CMO Council to further marketing leader prowess and performance in Africa
The Integrated Marketing Council (IMC) of South Africa has announced it will partner with the global CMO Council to extend the relevance, content and reach of its upcoming Nedbank IMC Conference to be staged live and virtually on September 15 from Johannesburg. The Chief Marketing Officer (CMO) Council, established in 2001, is a peer-powered network... Continue reading→
The Rise of the Visionet Network – Large Format Digital Screens Take Over SA Airports
Visionet™ from Airport Ads® (a Provantage company) is a large-format digital media platform available at key national airports in South Africa. With large-format digital Visionet screens in OR Tambo, Cape Town International, King Shaka International, Lanseria and more recently, George Airport, reaching an audience of 1,2 million people monthly, the Visionet footprint is growing in... Continue reading→
Enhancing the E-commerce User Experience in Africa – The proof is in the profit
By Rogan Jansen Founding Partner and Creative Director, DashDigital Rogan Jansen, Founding Partner and Creative Director, DashDigital unpacks the critical nature of user experience in terms of e-commerce and how a well-thought-out and designed online store drives consumer affinity and business success. According to Rand Merchant Bank, the value of e-commerce transactions in South Africa... Continue reading→
Year two of the DStv Content Creator Awards brings another informative Emerging Content Creator Workshop to Johannesburg
In proud partnership with DStv, 947, TikTok, Spotify, Sol, Workshop17 and One-eyed Jack The highly anticipated DStv Content Creator Awards are back for a second year, and this time they are hosting an informative Emerging Content Creator Workshop in Johannesburg. Following the success of last year’s event in Cape Town, the team behind the awards is excited to... Continue reading→
APO Group Triumphs at 2023 SABRE Awards Africa – The World’s Most Prestigious Public Relations Awards – Five Awards, More Than Any Other Firm in This Year’s Competition
These prestigious accolades solidify APO Group’s position as the most awarded Public Relations consultancy in this year’s competition APO Group (www.APO-opa.com), the leading pan-African communications consultancy and press release distribution service, proudly announces that it has received five prestigious 2023 SABRE Awards during the award ceremony held on May 18th, during the 2023 African Public... Continue reading→
Surreal 3D LEGO® City billboard gives V&A shoppers’ a multisensory experience.
Visitors to the V&A Waterfront’s main Centre Court this past week will have likely done a double take as LEGO® City characters appeared to leap and even zip line from the walls in the brand’s latest digital out-of-home (OOH) advertising offering that brings the LEGO world to life. The innovative 3D digital billboard forms part... Continue reading→
HOLD THE PHONE! JACARANDA DAY CAPTURED BY THE HUAWEI P60 Pro IS BACK WITH MORE MUSIC YOU LOVE Two major brands HUAWEI and Jacaranda FM announced their collaboration for one of the most popular entertainment events on the music festival calendar – Jacaranda Day 2023. Jacaranda Day captured by HUAWEI P60 Pro will take place... Continue reading→
The future of reputation at Nedbank IMC
Emboldened by the real-time social media-driven environment, our customers and consumers have never been as vocally critical of brands as they are today. With this, reputational risk has never been more critical to the long-term management of brands and companies. Yet despite this, many brands still continue to flounder on the rocks of their reputations... Continue reading→