Latest Industry News
Cape Town Stadium to feature in new racing video game from iconic Codemasters stable
The Cape Town Stadium has been selected as one of the in-game playgrounds in a new racing game from leading UK video game developer and publisher, Codemasters. DIRT 5 (https://dirtgame.com/dirt5), the 14th game in the Colin McRae Rally series and the 8th to carry the DIRT title, launches in November. Focused on off-road racing, it... Continue reading→
Toya Delazy & Kyle Lewis’s latest collaboration brings high art and afrorave grit to life
Along with the team from VMLY&R Johannesburg, Egg Films director, Kyle Lewis, has created a new fashion film that puts fashion and art in a new sphere. Deeply rooted in creativity and self-expression, the 90” film celebrates what every South African feels for the country, and how the country in turn inspires them and makes... Continue reading→
OMC’s ROAD data paints healthy picture for Out of Home industry
For the first time ever, the Outdoor Measurement Council (OMC) launched its latest iteration of ROAD data virtually, covering the 2016/17/18 fused data results after interviewing a total of 45 466 respondents over the three-year period. Trish Guilford, General Manager of the OMC, said that the OMC and partners, Ask Afrika, Kuper Research, Cuende Infometrics... Continue reading→
Brent Lindeque and Mark Sham team up to bring even more good news!
Suits and Sneakers Founder Mark Sham has teamed up with South Africa’s Good Things Guy Brent Lindeque to bring bigger and better vodcasts that share good news about ordinary South Africans doing extraordinary things. The video interviews will be recorded in the Suits & Sneakers studios and will feature guests Mark Sham, Mandy Weiner, Joe... Continue reading→
Boomtown seeks graduates for 2021 internship intake
Boomtown, the full-service agency headquartered Port Elizabeth and with offices in Johannesburg, is seeking university or college graduates from the marketing and advertising disciplines to join its 2021 internship programme. The programme, called ‘Bayeza’ which means ‘they are coming’ in isiXhosa, seeks to empower the new generation of creatives and marketers by giving them an... Continue reading→
I say Sponsorship and you say?
Mention the word ‘sponsorship’ in a media agency or client briefing and the eye rolls may start faster than most budgets can be spent. The fact is that Sponsorship as a function is no longer as relevant as it once was. It has a purpose, says Marketing and Integration agency G2 Connection, but that purpose... Continue reading→
What does the post-COVID-19 South African consumer look like?
As South Africans are reaching the end of their Government’s pandemic management cycle, it seems as if the post-apocalyptic world is not the place many predicted it would be, and that the pandemic, reinforced as it has been by a recession, has not led to a host of new and sustainable consumer behaviours. This is... Continue reading→
Cape Town ECD one of Creativepool’s Creative Industry Influencers of the Year 2020
Cape Town-based Camilla Clerke, Executive Creative Director at the human connections agency HelloFCB+, has been named as one of Creativepool’s Creative Industry Influencers of the Year for 2020. Home to over 250 000 talented people and 20 000 of the planet’s most innovative companies, Creativepool is the hub that connects the global creative industry. Its Annual Awards... Continue reading→
The Outdoor Measurement Council (OMC) releases latest ROAD data
The Outdoor Measurement Council (OMC) has announced the release of the fourth data set of its ROAD audience data which will take place virtually on the 20th October. ROAD is one of the largest sets of research in the market boasting a rolling sample of a massive 45,000 respondents. Entitled ‘Navigating the Future’ the launch... Continue reading→
Sovereign’s quirky ‘Be a worry boob’ campaign raises funds for PinkDrive
With COVID-19 taking centre stage this year, Boomtown had to think of a truly engaging breast cancer awareness campaign for South African poultry producer, Sovereign, that would successfully remind women that checking their breasts is a top priority The annual Sovereign breast cancer awareness campaign not only raises general awareness but also funds for the... Continue reading→