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Nelson Mandela Bay advertising agency ups the ante, takes aim at metro’s high youth unemployment

Boomtown, an advertising and marketing communications agency based in Nelson Mandela Bay, has taken aim at the city’s high youth unemployment rates by more than doubling the intake for its graduate internship programme, Bayeza. After its experience with its first graphic design intern Pola Maneli in 2012, Boomtown has assisted 22 – or 2 or... Continue reading

The Marketing Research Foundation announces first MAPS data

The Marketing & Research Foundation (MRF) is pleased to announce the availability of the latest Media and Product Survey (MAPS) data, the most comprehensive brands and products research in South Africa. The MRF will be hosting a virtual webinar to introduce MAPS to the media, marketing and advertising industry on Thursday, 25 March 2021. “This... Continue reading

FoxP2 shines at 2020 Creative Circle Ads of the Year ceremony

FoxP2, which recently ranked as South Africa’s most creative medium-sized agency on the Loeries Official Rankings 2020 for the second year running, shone at another of the continent’s prestigious celebrations of African talent – the 2020 Creative Circle Ads of the Year. At the annual ceremony, which took place last week (Thursday March 4), FoxP2... Continue reading

RAPT Creative charged with digital campaigns for 3 HEINEKEN SA brands

RAPT Creative, a young and innovative strategic and executional through-the-line agency, has been charged with creating digital campaigns for the world’s best-selling cider; arguably Namibia’s favourite export; and a mischievous new local brand. They are Strongbow Cider, Windhoek Beer and Fox Dry Cider respectively. All three brands are part of the HEINEKEN South Africa portfolio,... Continue reading

Are you ready to pay for the blue bird?

Kgavgelo Masenya, Media Planner at The MediaShop looks at Twitter’s latest product offering and its implications on brands. I recently came across a headline that stopped me in my scrolling tracks: “Twitter considering subscription service”. Now this is not completely unexpected, we saw it with Google as they introduced YouTube Premium. But if you’re anything... Continue reading

SAFE assurance badge acknowledges Eskort’s unrivalled commitment to pork product quality

Eskort’s new quality assurance badge (attached) acknowledges the company’s unrivalled commitment to pork product quality in South Africa. The Eskort SAFE quality assurance badge was designed by the company’s communications partner, MetropolitanRepublic. It is playing an important role in Eskort’s brand refresh which launched in November last year. The rationale behind the refresh lies in... Continue reading

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