Latest Industry News
Adspend – June 2022
The Top 10 South African June 2022 advertisers Advertiser Jun-20 Advertiser Jun-21 Advertiser Jun-22 SHOPRITE HOLDINGS LTD R 127 583 917 GLAXOSMITHKLINE R 140 233 989 UNILEVER SA R 159 669 317 GLAXOSMITHKLINE R 92 335 820 SHOPRITE HOLDINGS LTD R 132 834 747 SHOPRITE HOLDINGS LTD R 154 189 238 CLIENTELE LIMITED R 86... Continue reading→
Good Things Guy and SPAR launch South Africa’s first “Leave One Take One” reusable shopping bag initiative
Brent Lindeque, South Africa’s Good Things Guy, has for the past year been lamenting the accumulation of recycled shopping bags growing in his cupboard, the car boot and every other available surface space in his house. But now there’s a solution. “We as South African consumers have gone from having a plastic shopping bag problem... Continue reading→
September Maggs on Media Panel – Does Technology Terrify Marketers?
The Maggs on Media Breakfast Show brings together four South African experts on a single panel this September. Director of Modern Workplace and Security Colin Erasmus, Accenture Song Managing director Haydn Townsend, Hollard Insurance CMO Heidi Brauer CM(SA), and Musa Kalenga, CEO of the Brave Group and founder of Motherboard will share their opinions on the topic “Does Technology... Continue reading→
Differentiation is dead – ‘Be Undefined’
The Foschini Group’s (TFG) leading denim brand, Relay Jeans, has launched a new and exciting instore and digital campaign, dubbed Be Undefined. The campaign, which it conceptualised and executed with its partner agency RAPT Creative, is about empowering individuality and opening up the beauty of great denim to everyone. The campaign comes as the brand... Continue reading→
New dialogues event launches: The Maggs on Media Breakfast Show
Show up, meet up and pick up all the latest views and ideas at the first in a regular new dialogues series on pertinent issues relating to the brand and communication industries. The concept is a 70-minute high-energy panel discussion that offers the opportunity to engage with local experts and once again network with industry... Continue reading→
Break out the tinsel!
By Chris Botha, Group Managing Director at Park Advertising Every year when October comes around, I stand in shock and awe that it is that time of the year again! Another festive season of wrapping paper, Father Christmas’s and overflowing consumerism. I don’t know about you, but I actually cannot believe that we are in August... Continue reading→
MRF’s MAPS on track
The Marketing Research Foundation’s (MRF) release of data for the April 2021 to March 2022 MAPS fieldwork period will be released at the beginning of September 2022. “We’re pleased to announce that the next MAPS instalment is on track to be released very early next month,” says MRF’s CEO, Johann Koster. “The data has been... Continue reading→
Brand Inc. appoints new Head of Sponsorships
Brand Inc., the creative sponsorship strategy and implementation agency within the HaveYouHeard Group of specialist creative communications businesses, has appointed Izak van der Walt as its Head of Sponsorships. Before joining the HaveYouHeard Group, Izak started his career in sponsorships on world-renowned properties such as Absa Cape Epic, Absa Currie Cup and Klein Karoo Kunstefees.... Continue reading→
Effie Awards South Africa 2022 Judges Announced
The Association for Communication and Advertising (ACA) and Effie South Africa are pleased to announce that the jury for the 2022 Effie Awards South Africa has been confirmed. The most effective marketing communications campaigns for the 2022 programme will be announced at the gala awards ceremony to be held in Johannesburg on the 27th October... Continue reading→
PRC announces the new reading currency READ2021
The Publisher Research Council (PRC) has announced their new readership currency READ2021 (REader Audience Data) release – bringing a seismic change to current research methodology, moving away from a single survey to aggregated and fused data. The new dataset combines the PAMS 2021 Online survey and the brand and offline component from PAMS 2019. “From... Continue reading→