Latest Industry News
New ROOTS 2019 has grown
The largest, most robust, quantitative community survey of urban South Africa, providing insights for marketers about people, their behaviours, activities, shopping, reading and path to purchase habits, ROOTS, launches its latest set of results in June. The ROOTS survey provides single source information from over 27 000 randomly selected face-to-face interviews across many South African urban... Continue reading→
KOO helps mom come put silver lining around her family’s ‘ku-rough’ day
A new television commercial from FCB Joburg for Tiger Brands flagship, KOO, highlights why it is not only the country’s favourite tinned food brand1, it also leads the Top 10 pack of South Africa’s favourite brands. Tiger Brands Marketing Director, Janet Scott briefed the FCB Joburg team of Creative Director Greg Cameron, Art Director Luzuko... Continue reading→
Celebrating women in media
Lorraine Gwewera, Digital Strategist at The MediaShop In the wake of International Women’s Day, I found myself thinking about where we as the media industry stand when it comes to feminism. I decided it was a chance for us to celebrate some of the female trailblazers within the media space. Women have come a long... Continue reading→
4 Digital transformation communication strategies
By Ronelle Bester, Owner and Director of Red Ribbon Communications If you’re running a business in 2019, digital transformation should be on your mind. It doesn’t matter whether you’re a one-man band decorating cakes at home, or stand at the head of a multi-national corporation with hundreds of employees – it affects you. From how... Continue reading→
NutriDay is Keeping South African’s Strong Everyday by Addressing our Country’s Key Nutritional Challenges
It’s not enough for brands to just sell a product anymore. They need a higher purpose. They have a responsibility to contribute positively to society. They need to make a tangible difference in the lives of the people they serve. NutriDay, South Africa’s Number One Yoghurt, fully understands this need. NutriDay’s purpose is to Nurture... Continue reading→
Outdoor Network adds two new rotating digital sites in KZN to grow footprint
Outdoor Network has broadened the scale and reach of its national digital network with the addition of two new rotating digital LED billboard sites in the prestigious town of Ballito on the KwaZulu-Natal north coast. The two 3m x 6m prestigious digital billboards are located 500 metres apart, with one on the R627 alongside the... Continue reading→
Time To Register For Cannes Young Lions!
CINEMARK SEEKS LOCAL TALENT TO SHOWCASE ON A GLOBAL STAGE Are you creative, talented and capable of delivering a 60 second commercial under serious time pressure? Would you like to go to France for the Cannes Lions International Festival of Creativity, and have your work showcased on an international stage? Then read on… Once again,... Continue reading→
Why ‘Brands Using Brands’ Get It Wrong. The ‘Win a Prize’ Dilemma
Sarah Dexter, CEO at MullenLowe South Africa encourages brands to give some thought to which brand they partner with. It may prove the difference between a successful promo campaign and one that falls flat. There appears to be an increasing focus amongst brands these days on delivering short-term results – a desire to deliver the... Continue reading→
Creative Circle Awards: Ogilvy Wins Big On The Night
Ogilvy took home a total of eight awards on the evening. “We’re honoured to be recognised so generously by the industry,” said Ogilvy South Africa CCO Pete Case. “It’s been a year of tough competition in our industry. We’re especially encouraged to have won in such diverse categories – digital and interactive campaigns, as well... Continue reading→
Assupol celebrates those who serve through new brand campaign
Assupol Life’s new brand television commercial was launched at Nu Metro Menlyn, at an event that was reminiscent of a blockbuster preview. Except at this preview, the cast members of the commercial were pleasantly surprised to see that they were the stars being honoured by Assupol Life. The television commercial is the evolution of Assupol’s... Continue reading→