Latest Industry News
MullenLowe launches 7 Days 7 Ways with Spekko Rice
MullenLowe recently launched a social media campaign for Spekko, called 7 Days 7 Ways. The campaign was a collaboration with twelve influential, energetic foodie and chef influencers, with the aim of positively altering consumer perceptions of rice. Influencers, targeting different consumer groups and with a combined follower base of over 5 million, included Chef Zanele... Continue reading→
Upcoming Effie dialogue to focus on Influencer Marketing
Effie South Africa is thrilled to announce the upcoming dialogue exploring the effectiveness of influencer marketing. ‘Beyond the Hype – Influencer Marketing and the Search for Marketing Effectiveness’ is the topic of discussion scheduled for 22nd August at the Discovery Group HQ in Sandton. This instalment of the Effie dialogue series continues the thought-provoking discussions... Continue reading→
Brave Group Appointed as New Marketing Partner by SAVA
Brave Group, a leading creative and strategic marketing agency, is proud to announce its appointment as the new marketing partner for SAVA, an innovative African technology company revolutionizing SME banking in Africa. SAVA is at the forefront of financial technology, offering unique solutions that empower businesses and individuals across Africa to eliminate spend leakages and... Continue reading→
Insights into fans and audience behaviour
2023 was an eventful year for sports fans. Highlights include the Africa Cup of Nations, which achieved record-breaking viewer numbers and reinforced football’s status as the continent’s favorite sport. The Springboks celebrated another historic victory, claiming their fourth Rugby World Cup Championship and their second consecutive win. According to the latest 2023 South African Sports... Continue reading→
What’s wrong with Digital Marketing?
By Jaco Lintvelt, Managing Director, Incubeta Africa Those involved in the industry often forget that digital marketing is still relatively nascent. Its dependence on rapidly evolving technology, constantly shifting user expectations, and the burden of privacy regulations can make it challenging for marketing leaders to keep pace. But more importantly, digital marketing professionals are often... Continue reading→
Printing SA partners with DWYPD
The printing industry in South Africa is evolving, contributing R60 billion per annum to the economy. Contrary to the belief that print is dying, the sector is thriving with new innovations such as 3D printing and sustainable practices. Printing SA, representing the interests of the printing, packaging, and signage industries, has a rich history of... Continue reading→
A guide to digital marketing for SMBs
By Danielle Senekal, senior digital campaign lead at new-age solutions and systems integrator, +OneX When you board a plane, you trust the crew to follow a set of behind-the-scene checks that will ensure a safe journey. You generally don’t need to think too much about how the air traffic controller is guiding your flight or... Continue reading→
85% of Sales Teams in South Africa are using AI
Salesforce (NYSE: CRM), the global leader in CRM, released the new State of Sales report, sharing insights from 5,500 sales professionals across 27 countries — including South Africa. The report highlights how sales teams are balancing technological advancements and building trusted customer relationships as they seek growth in a crowded marketplace. Key insights from the... Continue reading→
AFCON 2024 Viewership sets new records for African Sport Audiences
Whether you call it football, soccer, or “The Beautiful Game,” it remains the world’s most-watched sport, with around 40% of the global population interested in it. It’s no wonder then that the 2023 African Cup of Nations (AFCON), hosted in Côte d’Ivoire in 2024, has emerged as a monumental success story in sports broadcasting. The... Continue reading→
Automation and AI: Super-Tools to level up your business
Automation is something that humans have been innovating and developing for centuries to improve the way something works, and make it easier for the human resources doing the work. One of the oldest known automations is the spinning mill, developed for Richard Arkwright in 1771, which was driven by water power, the concept of which... Continue reading→