Welcome to Amplifier – we’re an industry news website focused on the public relations, advertising, media and marketing fields.

Make contact to get your press releases amplified!

Latest Industry News

Recognising and Celebrating South Africa’s Youth with an Exhibition at Mall of the South in Johannesburg

Social and artistic mentorship programme Of Soul & Joy is pleased to announce an upcoming exhibition in collaboration with Johannesburg South’s regional shopping centre, Mall of the South. Taking place over Youth Day Weekend (16 – 18 June), the exhibition celebrates the creativity and ingenuity of the programme’s students in telling the stories of young... Continue reading

Deadline to enter the Effie Awards extended The Association for Communication and Advertising (ACA) and Effie Awards South Africa have extended the deadline to enter this year’s programme and are calling on South African agencies, clients, media partners and start-ups to submit their Effie Awards entries before the final deadline on Thursday 21st June. Entries... Continue reading

From Local to Hyperlocal – Street-Level Media Brightens Up Urban Landscapes

Bus shelters, street poles, curbside dustbins, street name ads and shopping centre parking lots in South Africa’s major metropolitan areas are among the spaces via which Street Network (a Provantage Company) has adopted a “hyperlocal” advertising approach to connect with pedestrians, shoppers and commuters in their urban and suburban back yards.   Simply put, hyperlocal... Continue reading

IMC teams with global CMO Council to further marketing leader prowess and performance in Africa

The Integrated Marketing Council (IMC) of South Africa has announced it will partner with the global CMO Council to extend the relevance, content and reach of its upcoming Nedbank IMC Conference to be staged live and virtually on September 15 from Johannesburg. The Chief Marketing Officer (CMO) Council, established in 2001, is a peer-powered network... Continue reading

The Rise of the Visionet Network – Large Format Digital Screens Take Over SA Airports

Visionet™ from Airport Ads® (a Provantage company) is a large-format digital media platform available at key national airports in South Africa. With large-format digital Visionet screens in OR Tambo, Cape Town International, King Shaka International, Lanseria and more recently, George Airport, reaching an audience of 1,2 million people monthly, the Visionet footprint is growing in... Continue reading

Enhancing the E-commerce User Experience in Africa – The proof is in the profit

By Rogan Jansen Founding Partner and Creative Director, DashDigital Rogan Jansen, Founding Partner and Creative Director, DashDigital unpacks the critical nature of user experience in terms of e-commerce and how a well-thought-out and designed online store drives consumer affinity and business success. According to Rand Merchant Bank, the value of e-commerce transactions in South Africa... Continue reading

Scroll to top