Latest Industry News
Vodacom SA appoints Ogilvy SA as its Integrated Lead Partner Agency
Vodacom South Africa is proud to announce that Ogilvy South Africa has been appointed as the Integrated lead agency to deliver integrated through-the-line marketing services, with effect 1 August 2024. Commenting on the appointment of Ogilvy South Africa, Andisa Ntsubane, Managing Executive of Brand, Marketing and Communications at Vodacom said, “Aligned to our operational cadence,... Continue reading→
The World’s Most Effective Marketers are announced
Effie Worldwide has today announced the 2023 Effie Index® (effieindex.com), the 13th annual ranking of the companies behind the world’s most effective marketing initiatives. FMCG/CPG, fast food and beverage companies dominated this year’s rankings, with 3 out of the Top 5 Most Effective Brands being QSRs. AB InBev and McDonald’s demonstrate their dedication to effectiveness... Continue reading→
Nedbank’s We’re for Africa campaign celebrates innovation through AI
African excellence is taking its rightful spot on the global stage as the continent’s development and prosperity continue to accelerate. Nedbank’s We’re for Africa campaign celebrates this excellence and exemplifies it through its innovative use of artificial intelligence (AI). The group is shaping communities through initiatives that support economic empowerment, environmental conservation, and community development.... Continue reading→
Effie SA Hosts Dialogue on AI’s Impact on Marketing Effectiveness
Effie South Africa recently hosted a groundbreaking dialogue featuring a panel of leading advertising executives and industry experts. The dialogue focused on the profound impact of artificial intelligence (AI) on the effectiveness of marketing campaigns and the broader agency-client ecosystem. Under the theme “From Disruption to Creation: AI’s Impact on the Agency-Client Ecosystem,” the dialogue... Continue reading→
Effie South Africa Extends 2024 Deadline
The Association for Communication and Advertising (ACA) and Effie Awards South Africa have extended the deadline to enter this year’s programme and are calling on South African agencies, clients, media partners and start-ups to submit their Effie Awards entries before the final extended deadline on Thursday 13th June. “We understand how demanding agency life can... Continue reading→
Visionet Launches at Kruger Mpumalanga International
Airport Ads®, part of the Provantage family of companies, has announced the extension of its exclusive airport advertising rights at Kruger Mpumalanga International Airport (KMIA) – the gateway to the world’s most iconic game reserve, the Kruger National Park, the Blyde River Canyon, ancient caves and many scenic and heritage attractions. Airport Ads has held... Continue reading→
The ACA Announces 2024/25 Board of Directors
The Association for Communication and Advertising (ACA) South Africa is pleased to announce the new Board of Directors for the 2024/25 fiscal year. The industry leaders responsible for overseeing the ACA’s commitment to the marketing and communication industry’s transformation, self-regulation, ethics promotion, advocacy, and global guidance, among others, for members, were elected at the 77th... Continue reading→
At Work While Consumers Play
Johan Scholtz, Head of Golf Ads and Provantage CFO, highlights the strategic value of Out-of-Home (OOH) advertising on golf courses. Scholtz discusses how OOH ads seamlessly integrate into the golfer’s journey, creating multiple touchpoints that engage an affluent, relaxed audience. South African golf legend Ernie Els said, “If you don’t believe you can make every... Continue reading→
How to level up your impact with games geared for social change
By Glenn Gillis, CEO of Sea Monster Gaming is arguably the world’s favourite form of entertainment, generating more money than the music and movie industries combined. A PwC report projects total industry revenue to reach $312 billion in the next four years. With the incredible growth of the industry, gaming has also become an avenue... Continue reading→
Effie Worldwide Report Shows Humanity Lies at the Heart of Effectiveness
The most important factor driving effectiveness in marketing isn’t data or AI, but human qualities and behaviours says a new global report by Effie Worldwide. The report, titled ‘Making Effectiveness Happen’, surveyed 170+ leaders and senior marketers across the industry at the world’s most effective companies, including ranked top performers in the Global Effie Index... Continue reading→