Latest Industry News
Lesole Kodisang joins Rapt Creative as the agency’s new Strategy Director
RAPT Creative, the dynamic and nimble creative and executional agency that more than doubled both its staff headcount and revenue in 2021, has appointed Lesole Kodisang as its new Strategy Director with immediate effect. Kodisang boasts an illustrious career, and has worked at – and in some cases headed up strategic planning – at many leading... Continue reading→
Unlocking the power of “hyper-local”
By Gareth Grant, Business Unit Manager at The MediaShop We all choose to live and shop locally, in geographic areas that suit us and that are convenient to our life stages and lifestyles. This plays a role in the shops we frequent, the restaurants we eat at, the cinema houses we chose to watch the... Continue reading→
The VA Army will fight for you (on LinkedIn)
“It’s hard to find things that don’t sell online,” Amazon’s Jeff Bezos once said. As the internet has shrunk the world, it has expanded the size of markets. A digital transformation catapulted by the Covid pandemic. In the race towards digital supremacy, the majority of South Africans remain firmly in the trenches, fighting to gain... Continue reading→
New retailers announced for TCL
After launching in the country late last year, global electronics brand TCL has confirmed partnerships with several brick-and-mortar stores across the country, adding to its existing online retail presence. TCL has partnered with Atlas Distribution (https://atlasappliances.co.za/) and effective immediately, has a physical presence in several stores including: Furn King (Durban) Save CC (Pietermaritzburg) Geovision (Howick)... Continue reading→
Boomtown assists First Choice Custard beat sales target
A fresh approach to the big idea from Boomtown contributed to First Choice Custard comprehensively beating its 2021 summer campaign targets. According to the agency’s Business Group Head, Mark Momberg, a key contributor to smashing the sales target was the fact that the agency’s big idea was conceived after its strategists had immersed themselves in... Continue reading→
Post about it!
By: Kgavgelo Masenya, Media Planner at The MediaShop. I recently went for brunch at a cute new spot with a group of friends, and as foodies we wanted to try a bit of everything, so we ordered quite a few dishes, and once the food arrived guess what we did? Yep, we grabbed our phones... Continue reading→
Top 50 DSTV programmes – February 2022
Top 50 DSTV programmes by AR, excluding Zero Cost Programmes, excluding Zero Rated Programmes. Adults 15+ years U:38694 S:8064 Digital DSTV U:23690 S:6294 Day Date From To Station ProgrammeTitle Genre TVR Viewers Share TVR Viewers Share Tue 08/02/2022 1930 1959 MZAN Gomora Dram 2.44 942293 9.2 4.66 1104164 15.9 Tue 01/02/2022 2104 2135 MZAN The... Continue reading→
Top 50 FTA TV programmes – February 2022
Top 50 Free To Air programmes by AR, Excluding Zero Cost Programmes, Excluding Zero Rated Programmes. Adults 15+ years U:38694 S:8064 Day Date From To Station Programme Title Genre TVR Viewers Share Tue 01/02/2022 2034 2103 S1 Uzalo Dram 17.26 6677494 56.6 Tue 01/02/2022 2002 2033 S1 Generations the Legacy Soap 13.61 5265627 47.5 Tue... Continue reading→
SA Communications Group Powerhouse Changes Chiefs
After eight years at the helm of Nahana Communications Group, Brett Morris is stepping down as CEO and taking on the role of Executive Creative Chair. Stepping up into the CEO spot is Thabang Skwambane, previously Group MD of the FCB Joburg and Hellocomputer Joburg agencies. Skwambane’s position will be filled by Joey Khuvutlu. Nahana... Continue reading→
Adspend – December 2021
The Top 10 South African December 2021 advertisers Advertiser Dec-19 Advertiser Dec-20 Advertiser Dec-21 1 SHOPRITE HOLDINGS LTD R 163 924 909 SHOPRITE HOLDINGS LTD R 150 218 374 SHOPRITE HOLDINGS LTD R 178 049 539 2 COCA COLA SOUTH AFRICA R 141 198 055 UNILEVER SA R 126 582 386 UNILEVER SA R 157... Continue reading→