Latest Industry News
Effie Awards South Africa 2022 Judges Announced
The Association for Communication and Advertising (ACA) and Effie South Africa are pleased to announce that the jury for the 2022 Effie Awards South Africa has been confirmed. The most effective marketing communications campaigns for the 2022 programme will be announced at the gala awards ceremony to be held in Johannesburg on the 27th October... Continue reading→
PRC announces the new reading currency READ2021
The Publisher Research Council (PRC) has announced their new readership currency READ2021 (REader Audience Data) release – bringing a seismic change to current research methodology, moving away from a single survey to aggregated and fused data. The new dataset combines the PAMS 2021 Online survey and the brand and offline component from PAMS 2019. “From... Continue reading→
The state of Media Inflation in South Africa
Inflation around the world is a hot topic as many countries struggle with increases in inflation on consumer goods. This has put a spotlight onto the “cost of living” topic and how it affects inflation in the media industry. Full-service media agency, Meta Media discusses the topic. As with consumer goods being subject to and... Continue reading→
Consumer Pressure Elevated to level 6 or is it higher?
By Lwazi Mhlongo, Media Planner at The MediaShop It’s the year 2022 in the eighth month, and the country has emerged out of Lockdown as a result of the global Covid pandemic. Petrol prices have skyrocketed to unprecedented highs, loadshedding intensified and interest rates are sitting at 5.5% – the highest since 2016. You’d be... Continue reading→
Book your Effie Awards 2022 events tickets now
Tickets for the 2022 Effie Awards events are now on sale and the Association for Communication and Advertising (ACA) and Effie South Africa encourage early booking in order to avoid disappointment as tickets are limited. This year’s programme introduces the launch of the first Effie Finalists Party. Campaigns that have been adjudicated as being among... Continue reading→
Top 50 DSTV programmes – July 2022
Top 50 DSTV programmes by AR, Excluding Zero Cost Programmes, Excluding Zero Rated Programmes. Prime Time 17h30 – 22h00 Adults 15+ years U:38694 S:8337 Digital DSTV U:23690 S:6798 Day Date From To Station ProgrammeTitle Genre AR Viewers Share AR Viewers Share ...
Top 50 FTA programmes – July 2022
Top 50 Free to Air programmes by AR, excluding Zero Cost Programmes, excluding Zero Rated Programmes. SABC 1/2/3/ETV, All Adults 15+ Prime Time 17h30 – 22h00 Day Date From To Station Programme Title Genre AR Viewers Share Tue 26/07/2022 2032 2102 S1 Uzalo Dram 15.33 5 932 199 54.1 Tue 26/07/2022 1930 1959 ETV... Continue reading→
Boomtown assists NESCAFÉ RICOFFY 3in 1 to soothe exam nerves
An innovative digital campaign created by Boomtown for NESCAFÉ RICOFFY 3in1 is assisting South Africa’s youth soothe their study and exam nerves. Launched in Youth Month, the campaign promotes Qala Manje FM, a playlist that helps alter your mood and increase your focus through the sound technology and the smooth sounds of lo-fi music. Qala... Continue reading→
Initial launches Luna Dry
Adding yet another arrow into their quiver of hygiene products, Initial has launched their stylishly designed hand dryer – Luna Dry. With Plug and Play functionality, cost effectiveness and a HEPA Clean Air intelligent filter this hand dryer dispels the traditional myths around washroom hand dryers. “The future of hand drying is here,” says Dumisani... Continue reading→
A day in the life of the distracted driver
By Thobekile Radebe, OOH Strategist at The MediaShop As with all of us, there are so many brands vying for my attention from the moment I leave the house to when I finally reach my destination. Between making sure that I balance my mascara wand in my one hand (while stopped at the robot of... Continue reading→