Latest Industry News
Mall Ads™ implements campaign for Kids Boutique
A bespoke children’s clothing shop, Kids Boutique, engaged Mall Ads™ with the aim of creating brand awareness amongst the shoppers at Mall @ Reds. Kids Boutique is a local business within the vicinity of Mall @ Reds and with no conflict of interest with the mall’s tenants, it embarked on a mall advertising campaign in... Continue reading→
Stone Soup appoints new Account Director and Account Manager
Stone Soup Public Relations is delighted to announce the appointment of Lisa Johnston and Tsungai Desando with effect from 1 July 2017. Lisa Johnston joins the company as Account Director with over 20-years work experience and a BA in Journalism and Fine Art from Rhodes University. Her practical experience in communications and management covers print... Continue reading→
Studio Universal implements campaign with Transit Ads™
DStv channel Studio Universal has once again hopped onto Transit Ads™ platforms with a nationwide campaign that promotes the channel and the movies that are aired on it. The messaging and the creative are being showcased on taxis, on TRANSIT.TV™ as well as in train stations. The brand continues to reap the benefits of... Continue reading→
Vega’s ‘Find your Purpose’ campaign captures the ageless relevance of creativity
Cape Town-based creative agency, Utopia, delivers a ‘stealable’ creative campaign to create awareness of the Vega 2017 Open Day. Vega, an educational brand of The Independent Institute of Education (The IIE), recently launched a creative campaign to raise awareness about its Open Day and IIE qualifications among high school students. Vega briefed Utopia, a creative... Continue reading→
Creative is the key to effective OOH
Often the most strikingly visible part of our environment, advertising can enlivena city and add something vital to one’s early-morning commute. While not every ad can light up an urban precinct like the immersive displays Samsung used in New York’s Times Square to debut its S8 and S8+, or thrill onlookers like Toyota’s 100-foot-tall billboard... Continue reading→
Boomtown #filledourstadium for the Southern Kings
The recent #fillourstadium campaign for the Southern Kings created did just that, as well as increasing awareness of the Southern Kings’ games and forging support for local rugby. Running from April 22nd through to May 22nd, Boomtown created an eye-catching campaign creative, and a social media campaign that gained local and national momentum. Piggy-backing on... Continue reading→
Seed Academy release results of SA’s largest entrepreneurial survey
Youth entrepreneurship, access to funding and markets remain key challenges More impactful business development support that provides entrepreneurs with robust business basics is needed to increase small business success rates, while a decline in youth owned businesses has emerged as cause for concern given South Africa’s dire unemployment figures. These are just some of the... Continue reading→
PAMS – the innovative Reading currency
With PAMS (Publisher Audience Measure Survey) in field this month, the PRC (Publisher Research Council) discusses the advantages of the survey’s inclusion of brands, large sample size, innovative flooding technique, multi-platform measurement and other highlights. The purpose of PAMS is to provide an innovative “Gold Standard” Reader Audience Measurement founded on global best-practice and local... Continue reading→
Creativity was, is and will always be ‘Good For Business’
Creativity was, is and will always be ‘good for business’. Long live creative awards, and long live the agencies that enter them. This is the opinion of FCB Africa CEO, Brett Morris, who said that it’s hard to think of a way in which creativity is not good for any business, as it is arguably... Continue reading→
Santam’s new television commercial asks “what could go wrong?”
We live in interesting times. Influenced by advances in science and technology, the world is undergoing significant change, modifying how and where we live, as global climate change becomes a certainty. It’s the age of invention. Artificial Intelligence is a part of life, cars are driving themselves, drones are delivering our food and our homes... Continue reading→