Latest Industry News
Bravado Transforms into a Brand Experience Agency, Leading with Emotional Engagement
Bravado, part of the Brave Group has announced a strategic evolution from a brand activation offering to a brand experience and strategy agency. This is a response to the rapidly changing landscape of consumer engagement and brand differentiation that is needed more than ever in a saturated market. Bongani Chinkanda, Managing Director of Bravado, says:... Continue reading→
The BRC hosts Ian Garland, modeller of the RAMS R&F data
Last year, The Broadcast Research Council of South Africa (BRC) released the new RAMS (Radio Audience Measurement) AMPLIFY™ Reach & Frequency data to the media and advertising industry. The data was modelled by Ian Garland of Milton Data, and this month, Ian will be visiting South Africa to present the intrinsic nature of the model.... Continue reading→
EFFIE AWARDS SOUTH AFRICA 2024 CALL FOR ENTRIES
Effie South Africa has issued the 2024 Effie Awards South Africa Programme call for entries for the 2023 Entries will be accepted from 3 April to 6 June 2024 ‘How to Write a Winning Entry’ workshops will be held online on 6 March Effie South Africa today announced the formal call for entries for... Continue reading→
Get On Track to Better and Celebrate with Inspiring SA Music
Music is synonymous with road trips – journeys made more memorable by the playlists that make reaching the destination so much more enjoyable. In South Africa, music is a unifier that brings people together, regardless of where their journeys might be taking them. This power of music to unite is the inspiration behind a new... Continue reading→
Nielsen Sports Data Reveals Impressive Viewership Growth of the Betway SA20 League
The Betway SA20, South Africa’s premier T20 cricket league, proudly celebrates a substantial surge in viewership, as revealed by Nielsen Sports South Africa, solidifying Betway SA20’s position as a premier cricketing spectacle. The impressive growth underscores the series’ widespread appeal and increasing popularity among sports enthusiasts. Nielsen Sports’ analysis of the first 19 fixtures of... Continue reading→
Firdous Osman joins Boomtown as MD
The World Women Leadership Congress’s Global Woman Leader in 2023, South Africa’s Women Leader in 2021 and Africa’s Women Leader in 2020, Firdous Osman, has joined Boomtown as Managing Director. Her role will extend across both the agency’s offices, one in Johannesburg and the other in Gqeberha, as well as servicing clients in Cape Town,... Continue reading→
BRC announces updates to TAMS Universe based on 2023 Establishment Survey
The Broadcast Research Council of South Africa (BRC) has officially unveiled and enacted updates to the Television Audience Measurement Survey (TAMS) universe estimates, leveraging insights from the recently conducted 2023 TV Establishment Survey (ES). According to Gary Whitaker, CEO of the BRC, “The 2023 ES reveals significant shifts in South Africa’s TV viewing landscape compared... Continue reading→
The ACA Welcomes Gillian Rightford, Ensuring Smooth Transition Following Former CEO’s Departure
The Association for Communication and Advertising (ACA) announces that Ms. Mathe Okaba, who served as Chief Executive Officer for over 5 years, stepped down from her role in December 2023. The Board assures stakeholders that a smooth transition is underway, and in this regard, has appointed Gillian Rightford as Interim Executive Director on a fixed-term... Continue reading→
VML South Africa Announces New Chief People Officer
VML South Africa has announced Unati Moalusi as their new Chief People Officer. She moves across from her current CPO role at Wunderman Thompson to helm the People portfolio in the newly merged business. Not a traditional HR practitioner, Unati holds a master’s degree in counselling psychology with an additional specialisation in industrial and organisational... Continue reading→
The MRF hosts top-line data from the latest MAPS webinar
The Marketing Research Foundation’s (MRF) is looking forward to connecting with the marketing and advertising industry at their upcoming webinar on Thursday, 01 February 2024, to provide general top-line data from the latest MAPS™ (Marketing All Product Survey) data that was released in December 2023. “The three continuous years of data, from July 2020 to June... Continue reading→