Latest Industry News
Nielsen Sports Data Reveals Impressive Viewership Growth of the Betway SA20 League
The Betway SA20, South Africa’s premier T20 cricket league, proudly celebrates a substantial surge in viewership, as revealed by Nielsen Sports South Africa, solidifying Betway SA20’s position as a premier cricketing spectacle. The impressive growth underscores the series’ widespread appeal and increasing popularity among sports enthusiasts. Nielsen Sports’ analysis of the first 19 fixtures of... Continue reading→
Firdous Osman joins Boomtown as MD
The World Women Leadership Congress’s Global Woman Leader in 2023, South Africa’s Women Leader in 2021 and Africa’s Women Leader in 2020, Firdous Osman, has joined Boomtown as Managing Director. Her role will extend across both the agency’s offices, one in Johannesburg and the other in Gqeberha, as well as servicing clients in Cape Town,... Continue reading→
BRC announces updates to TAMS Universe based on 2023 Establishment Survey
The Broadcast Research Council of South Africa (BRC) has officially unveiled and enacted updates to the Television Audience Measurement Survey (TAMS) universe estimates, leveraging insights from the recently conducted 2023 TV Establishment Survey (ES). According to Gary Whitaker, CEO of the BRC, “The 2023 ES reveals significant shifts in South Africa’s TV viewing landscape compared... Continue reading→
The ACA Welcomes Gillian Rightford, Ensuring Smooth Transition Following Former CEO’s Departure
The Association for Communication and Advertising (ACA) announces that Ms. Mathe Okaba, who served as Chief Executive Officer for over 5 years, stepped down from her role in December 2023. The Board assures stakeholders that a smooth transition is underway, and in this regard, has appointed Gillian Rightford as Interim Executive Director on a fixed-term... Continue reading→
VML South Africa Announces New Chief People Officer
VML South Africa has announced Unati Moalusi as their new Chief People Officer. She moves across from her current CPO role at Wunderman Thompson to helm the People portfolio in the newly merged business. Not a traditional HR practitioner, Unati holds a master’s degree in counselling psychology with an additional specialisation in industrial and organisational... Continue reading→
The MRF hosts top-line data from the latest MAPS webinar
The Marketing Research Foundation’s (MRF) is looking forward to connecting with the marketing and advertising industry at their upcoming webinar on Thursday, 01 February 2024, to provide general top-line data from the latest MAPS™ (Marketing All Product Survey) data that was released in December 2023. “The three continuous years of data, from July 2020 to June... Continue reading→
WPP South Africa Comes Out the Closet with Unite SA and the Unite Awards
In a celebration of inclusion, representation and influence, WPP, the global network of advertising, media, marketing and communications agencies, takes a bold step towards greater inclusion and representation with the launch of WPP Unite SA. This new initiative is dedicated to uniting LGBTQIA+ individuals and taking responsibility for the role their creativity plays in shaping... Continue reading→
RAPT Creative makes stellar debut in SCOPEN’s 2023/24 AGENCY SCOPE
RAPT Creative has taken SCOPEN’s 2023/24 AGENCY SCOPE South Africa by storm to rank 4th on its Agency Performance Table, scoop up four 1st place or tied 1st place results, achieve a top 10 ranking in 9 out of the 11 categories SCOPEN deems most important to agency performance, and rank 7th on the Overall... Continue reading→
Three years of trendable consumer data now available from the MRF
The Marketing Research Foundation’s (MRF) latest iteration of MAPS™ (Marketing All Product Survey), with fieldwork from July 2022 to June 2023, is now available to marketers and their designated agencies. The latest quarterly release marks three continuous years of insights into consumer behaviour and spending patterns. “The data, now from over 60 000 unique respondents, over... Continue reading→
Ogilvy South Africa’s ‘Bride Armour’ Emerges as a Strong Contender for the 2023 Global Best of the Best Effie Award Effie South Africa proudly announces that South Africa’s most effective marketing campaign of 2022, ‘Bride Armour’, created by Ogilvy South Africa for Carling Black Label, has been recognised as a Global Grand Contender in the... Continue reading→