Latest Industry News
Gen Z and Alpha are redefining how SA brands see gaming
By Glenn Gillis, CEO, Sea Monster Brands have a long history of using games. In fact, the first branded game – a simple beer-pouring arcade game designed to promote Anheuser-Busch in bars in the UK – dates back to 1983. UK brands quickly started hiring developers to build bespoke games for marketing purposes. In 1984,... Continue reading→
Privacy-first advertising
Privacy-first advertising: How server-side tracking changes the game By Erin Deetlefs, Digital Campaign Manager at new-age solutions and systems integrator, +OneX It has been a long time coming, but 2024 is proving to be a decisive year for third-party cookies. Google announced as far back as 2020 that it intended to phase out third-party cookies... Continue reading→
Melanie Campbell takes a seat at the helm at RAPT Creative
RAPT Group welcomes aboard Melanie Campbell as Partner: Group Strategy, effective from July 1. Campbell, with over 26 years of comprehensive experience in marketing and business transformation across diverse international markets, brings a wealth of knowledge and a fresh perspective to RAPT. An Empathetic Maverick In her own words, Campbell describes herself as “an... Continue reading→
Top 50 FTA programmes – May 2024
Top 50 Free to Air programmes By AR, excluding Zero Cost Programmes, excluding Zero Rated Programmes. SABC 1/2/3/ETV, All Adults 15+ Prime Time 17h30 – 22h00. Day Date From To Station ProgrammeTitle Genre AR Viewers Share Thur 09/05/2024 2031 2058 S1 Uzalo Dram 13.51 5 228 549 46 Wed 22/05/2024 1900 1930 ETV House... Continue reading→
Is AI a market research miracle?
Artificial Intelligence hasn’t just transformed our world but is also profoundly affecting market research by revolutionising how companies understand and predict consumer behaviour. This was the view of Ipsos Global Head of Product Testing Dr Nikolai Reynolds during a recent visit to South African clients and agencies, where he shared groundbreaking insights on using AI... Continue reading→
Top 50 DSTV programmes – May 2024
Top 50 DSTV programmes – May 2024 Top 50 DSTV programmes by AR, Excluding Zero Cost Programmes, Excluding Zero Rated Programmes. Prime Time 17h30 – 22h00. Adults 15+ years U:38694 S:8779 All Individuals Age 4+ DSTV U:23690 S:6832 Day Date From To Station ProgrammeTitle Genre AR Viewers Share AR Viewers Share Mon 13/05/2024 1830 1859... Continue reading→
The Human ‘X-FACTOR’ in AI-Driven Marketing
By: Jhene Nel, Divisional Head of Sales at Webfluential A few years ago, as whispers of artificial intelligence (AI) began permeating the marketing sector, there was a palpable buzz. Part excitement, part scepticism. Across industry gatherings and in hushed conference calls, professionals half-joked about AI potentially rendering traditional skills redundant. However, as we ventured into... Continue reading→
VML Says “Bye for now” To Vodacom
VML South Africa and Vodacom are parting ways. The announcement comes in the wake of a scheduled pitch process that took place as the contract between the two companies neared completion. The announcement marks the conclusion of a successful partnership during which Vodacom enjoyed unprecedented marketing success with a series of high-profile campaigns that aligned... Continue reading→
Vodacom SA appoints Ogilvy SA as its Integrated Lead Partner Agency
Vodacom South Africa is proud to announce that Ogilvy South Africa has been appointed as the Integrated lead agency to deliver integrated through-the-line marketing services, with effect 1 August 2024. Commenting on the appointment of Ogilvy South Africa, Andisa Ntsubane, Managing Executive of Brand, Marketing and Communications at Vodacom said, “Aligned to our operational cadence,... Continue reading→
The World’s Most Effective Marketers are announced
Effie Worldwide has today announced the 2023 Effie Index® (effieindex.com), the 13th annual ranking of the companies behind the world’s most effective marketing initiatives. FMCG/CPG, fast food and beverage companies dominated this year’s rankings, with 3 out of the Top 5 Most Effective Brands being QSRs. AB InBev and McDonald’s demonstrate their dedication to effectiveness... Continue reading→