Latest Industry News
Western Cape Government partners with Ogilvy
After a rigorous pitch process, the Western Cape Government has selected Ogilvy South Africa as their impact partner. The Western Cape Government is committed to providing all residents the opportunity to improve their quality of life and the chance to realise their potential – they’re doing it FOR YOU. “Ogilvy demonstrated a unique understanding of our... Continue reading→
Jacques du Preez appointed to the World Out of Home Organization board
Jacques du Preez, CEO at integrated marketing solutions and media group Provantage, has been appointed to The World Out of Home Organization (WOO) board in the role of Director for Africa. The WOO is the only global Out of Home Association working to promote and improve the OOH industry on behalf of its members. On... Continue reading→
Top 50 DSTV TV programmes – June 2024
Top 50 South African DSTV TV programmes – June 2024 Top 50 DSTV programmes by AR, Excluding Zero Cost Programmes, Excluding Zero Rated Programmes. Prime Time 17h30 – 22h00. 0 All Individuals Age 4+ DSTV U:23690 S:6533 To Station ProgrammeTitle Genre AR Viewers Share AR Viewers Share 1859 MWET Sibongile & the Dlaminis Dram 3.51... Continue reading→
Top 50 FTA TV programmes – June 2024
Top 50 South African Free to Air TV programmes for June 2024 By AR, excluding Zero Cost Programmes, excluding Zero Rated Programmes. SABC 1/2/3/ETV, All Adults 15+ Prime Time 17h30 – 22h00. Day Date From To Station ProgrammeTitle Genre AR Viewers Share Tue 25/06/2024 2031 2100 S1 Uzalo Dram 12.92 4 997 824 42.4... Continue reading→
2024 Holiday shopping season will look different
Holiday shopping season will look different for retailers this year as shoppers take on more debt By Zuko Mdwaba, Salesforce Area Vice President & Africa Leader New Salesforce research shows that 37% of indebted consumers are using their credit cards more today than they were a year ago, while 32% report using alternative credit services... Continue reading→
Cape Town sisters taking Africa’s stories to the world
Ananta Design Studio: A design house partnering with local craftspeople, creating jobs, empowering communities, and putting local design on the global stage. The work of Cape Town’s local craftspeople was all the inspiration that sisters Viveka and Rucita Vassen needed to start Ananta Design Studio, their design and décor business that reimagines the traditional handiwork... Continue reading→
The growing intersection of gaming, marketing and social responsibility
Like almost all other mammals, humans learn through play. In the very early stages of childhood, playing with others teaches us vital social skills such as listening, compromise, and problem-solving. But learning behaviours, skills and habits through games and play doesn’t stop there. Games have been shown to help children learn and cement mathematical concepts... Continue reading→
The Influencer Impact
The global influencer marketing industry is set to grow to an astonishing $22.2 billion by 2025. If anyone ever doubted its staying power, this figure makes it clear: influencer marketing is here to stay. In fact, according to the latest The State of Influencer Marketing Benchmark Report 2024, this growth is not just a global... Continue reading→
How SA Artist’s Reimagined Coca-Cola Logo Ended Up on a Can – at Cannes
When Coca-Cola decided to honour the everyday folks who love their brand enough to emulate it, South African artists got their time to shine on the global stage. One of the big winners at this year’s Cannes Festival of Creativity was Coca-Cola’s campaign “Every Coca-Cola is Welcome” a.k.a. “Thanks for Coke-Creating”. Produced as an international... Continue reading→
2024 Effie Awards South Africa Judges Announced
The Association for Communication and Advertising (ACA) and Effie South Africa are delighted to announce the Jury for the 2024 Effie Awards. This respected panel of experts is tasked with adjudicating the most effective campaigns by ensuring that all entries meet the highest standards of strategic and effective marketing communication. The winners of the 2024... Continue reading→