Latest Industry News
It’s official! Spice Girl Mel B is the host for Season 2 of The Fashion Hero to be shot in South Africa!
Global TV star and inspirational Spice Girl Mel B (Dancing with the Stars, X Factor UK/ Australia and America’s Got Talent) has been officially announced as the host of the show’s second season. Filming starts in March 2021 at Sun City. The ten-episode, 60-minute series will be produced by BBC Studios owned production house Rapid... Continue reading→
Boomtown acknowledged with 4 accolades at 2020 Assegai Awards
Hot on the heels of taking home two awards at the Pendoring advertising competition for its ‘Sam Dreams’ campaign for Nestlé, Boomtown has been recognised in four different categories at the 2020 Assegai Awards. It received a Bronze Assegai in the Art Direction category for ‘The Silent Killer – Hypertension Awareness’, created for client... Continue reading→
More drama as another local soapie gets canned!
Isabel Smit, Implementation Planner at The MediaShop We all love a good drama. Following our favourite characters, seeing them grow, falling in love and witnessing the newly created love triangles. Discussing or more accurately, arguing with your friends and fellow soap lovers on how the latest plot will end. Well, in line with the 2020... Continue reading→
PMG unleashes a New ‘Force’ in Retail Sales and Marketing Solutions
Provantage Media Group has taken up a strong position in the field sales and marketing arena, thanks to the launch of a new division – Field Force. The unveiling of Field Force sees PMG expand its existing field sales and marketing offering as its own dedicated division, with the goal to grow this division into... Continue reading→
The MediaShop: Most awarded at this year’s Assegais
On the back of being named Network Media Agency of the Year at the AdFocus Awards, The MediaShop has claimed victory again at the Assegai Awards, entering and winning five awards, making it the most awarded media agency on the night. Originating in 1998, the Assegai Awards acknowledge and award Integrated Marketing campaigns that deliver... Continue reading→
South African Heritage Brand refreshes corporate identity, charts a new creative direction
Eskort, the 103-year-old South African brand with an enviable reputation for quality, has partnered with MetropolitanRepublic to refresh its corporate identity and launch a new creative platform with an exciting campaign that walks and talks like a truly iconic South African brand. This moment in the brand’s life cycle is a reflection of its intention... Continue reading→
Sovereign’s ‘Be a worry boob’ campaign raises R155 00 for PinkDrive
South African poultry producer, Sovereign, has raised R155 000 for PinkDrive with its third annual Breast Cancer Awareness campaign reminding women that checking their breasts is a top priority. For this year’s Breast Cancer Awareness month, Sovereign donated R1 for every 1kg of Spar Select and Country Range chicken breast fillets sold. Thanks to the company’s... Continue reading→
E-Commerce is experiencing an accelerated process of change
Jarred Mailer-Lyons, Head of Digital at The MediaShop says that the future of e-commerce has arrived earlier than expected thanks to COVID-19 and that while this is good for brands that have an online presence, there is still a vast disconnect between brands and consumers throughout the marketing funnel. As we begin to slowly transition... Continue reading→
The MediaShop wins Network Media Agency of the Year
For the third time in the past four years, The MediaShop has been awarded Network Media Agency of the Year at the 2020 Financial Mail AdFocus Awards. Chris Botha, Group Managing Director at Park Advertising, The MediaShop’s holding company, says that The MediaShop has experienced a tough but ultimately rewarding 2020. “Firstly, I’d like to... Continue reading→
#Loeries2020 round-up: FCB Joburg, HelloFCB+
FCB Joburg and HelloFCB+ each picked up highly coveted Gold Loeries at the Loeries Creative Week held between November 16 and 20. HelloFCB+’s Gold, in the Film: TV & Cinema category, was for a horror movie-inspired piece for Cancer South Africa (CANSA) called ‘Don’t Fear the Finger’. It was created to spread the news that... Continue reading→