Latest Industry News
New Survey: Data Will Make or Break Workers’ Trust in AI
A Salesforce survey of nearly 6,000 global knowledge workers suggests that AI has a data problem. Nearly 6 in 10 AI users say it’s difficult to get what they want out of AI right now, with over half claiming they don’t trust the data used to train today’s AI systems. In fact, more than three-quarters... Continue reading→
The Future of Enterprise AI isn’t about More Data – It’s About The Right Data
Artificial intelligence promises to transform every aspect of business operations, yet a lot of companies lack clarity on how to get from pilot to full production and value realisation. In today’s digital landscape they struggle with islands of data spread across various systems, leading many workers to not trust the data used to train AI... Continue reading→
MRF and Plus 94 Research announce collaboration with ESOMAR for the latest MAPS
The Marketing Research Foundation (MRF) has announced it will partner with ESOMAR, the world’s largest network of insights professionals, and leading South African research firm Plus 94 Research to unveil the latest edition of its comprehensive MAPS™ (Marketing All Product Survey) dataset on May 16, 2024. The online event will highlight three full calendar years... Continue reading→
Ipsos research shows 61% of South African Effie winners break the mould
Creative effectiveness is no longer a contradiction in terms when it comes to modern marketing and the 2024 South African Effie Awards are gearing up to be a vital barometer of return on investment in the South African advertising and marketing sector. As the entry gates swing open for this year’s much-anticipated awards, the Association... Continue reading→
Provantage launches SA’s first real-time, place-based media audience measurement tool
Provantage, a leading provider of Out-of-Home (OOH) media and full-service marketing solutions, is pioneering the first comprehensive, globally recognised audience measurement tool for Place-Based Networks (PBN) in the South African OOH sector. Provantage Tracking – or Protrack – employs the internationally proven AllUnite audience measurement technology platform, which provides verifiable audience measurement in the OOH... Continue reading→
Beyond Viral: The New Era of Influence
Late one evening, in the dim glow of a single desk lamp, a marketing manager at a burgeoning brand discovers a mention on Instagram. It’s from an influencer, someone not yet on the mainstream radar but with a fiercely loyal following, sharing a candid moment that unexpectedly includes the brand’s product. This tag doesn’t just... Continue reading→
How businesses can leverage games to drive social change
By Glenn Gillis, CEO, Sea Monster Games are one of the biggest entertainment categories in the world today. Globally, video games are worth more than US$242 billion and are expected to be worth nearly US$584 billion by 2030. Over the last two decades, gaming has also become so much more accessible. Once restricted to arcades,... Continue reading→
HubSpot names Zuper an Essential App for Customer Service in 2024
Zuper, a leading solutions provider to scale and modernise fast-growing businesses with field operations, announced that it was named one of seventeen essential apps for customer service for HubSpot’s Service Hub platform. Zuper, known for its incredible flexibility, unmatched commitment to service, and customisable integrations with other powerful productivity tools, is available on the HubSpot... Continue reading→
How AI, Automation, and Trusted Data are shaping Next-Gen Customer Service
By Linda Saunders, Salesforce Director Solutions Engineering Africa. Customer service is in a state of flux. As budgets and staffing levels increase, so have customer expectations, keeping efficiency critical for delivering higher quality of service. Today’s customers demand fast, consistent, and personalised interactions, yet service teams are spread thin, with inefficient processes and manual taskwork... Continue reading→
UJ & Razor PR partner to reshape communication skills
Razor PR and University of Johannesburg, Department of Strategic Communication have cemented a first of its kind strategic partnership geared at delivering on the future skills needs of the whole communications category. Razor PR, the globally award-winning public relations and reputation management agency of M&C Saatchi Group South Africa, and the University of Johannesburg (UJ)... Continue reading→