Latest Industry News
Walk a mile in your consumer’s shoes to discover the pot of gold!
I’ve been in a few meetings over the years where it became very evident that a lot of teams, whether public relations, creative agencies, media agencies or even in marketing, are just not familiar with the mindset of the very consumer they are trying to reach. It’s not always necessary to work through piles of... Continue reading→
Five tips on how to manage your outsourced marketing team
As the MD of a marketing agency, I’ve had my share of client and team interactions. Coming from the perspective of both a team member – before I was promoted – as well as a team manager, and now as MD, I’ve had the opportunity to witness and learn a lot about being part... Continue reading→
Playmakers become first SA Agency to win at Clio Sports Awards
Playmakers has become the first South African agency to win an award at the prestigious Clio Sports Awards in New York. The agency was awarded a Clio for its Coca-Cola campaign #ThatsGold @SuperSportTV in the Partnerships, Sponsorships & Endorsements category. The campaign entailed creating a series of commercials around the 2016 Olympic Games where fans... Continue reading→
South African shoppers influenced by clicks and bricks
New research by Nielsen reveals that thinking in terms of bricks versus clicks is outdated, bricks-and-clicks is the current and future retail reality; especially in emerging markets, including South Africa. Nielsen’s new global research “What’s in-store for online grocery shopping – Omni-channel strategies to reach crossover shoppers” was conducted in 63 countries to assess consumer... Continue reading→
Ogilvy Public Relations wins at PRISM Awards 2017
Ogilvy Public Relations scooped nine PRISM awards, at a gala dinner in Hyde Park, Johannesburg on Saturday, 6 May 2017. Now in its 20th year, the PRISM Awards are one of Africa’s most sought-after awards in the public relations industry. Awards are presented to public relations and communication professionals who have successfully incorporated strategy, creativity... Continue reading→
Tribeca Public Relations and Retroviral win 2017 Prism Campaign of the Year award
Tribeca Public Relations and Retroviral have won the 2017 Prism Campaign of the Year award for their work on the 2016 RocoMamas #ElectionBurger campaign, which saw the charismatic burger brand increase its sales by 20 percent year-on-year. The judges commended both agencies exceptional integrated channel strategy spanning a combination of traditional, social and interactive media... Continue reading→
SCOPEN 2017 planning, ready to meet top marketing execs
With the first edition of AGENCY SCOPE South Africa completed in 2016, Spanish-based independent research company SCOPEN and the Independent Agency Search & Selection Company (IAS) are well on the way to getting the research required to produce the 2017 edition. “In highlighting 15 key trends in the South African communication, marketing, procurement and advertising... Continue reading→
Six common social media errors that are simple to overcome
Social media is a large and confusing world, and a lot of brands get a lot of things wrong. Here’s what not to do, and how to do it right. In this day and age it’s imperative for brands to have a digital presence. And while most brands have made an effort to be “searchable”... Continue reading→
Outdoor Network launches innovative roadside digital rotating Billboard network.
Outdoor Network has launched its latest state-of-the art digital rotating billboard in Durban, and will be rolling out this innovative platform to numerous other sites around the country in the months to come. Ideal for advertisers seeking national coverage, the new digital billboard from Outdoor Network provides brands and advertisers with an exciting new offering... Continue reading→
The South Africa Brand Summit and Awards attracts local and international thought leaders
The inaugural South Africa Brand Summit & Awards, which seeks to analyse South Africa as a brand and recognise organisations and people who have enhanced the country’s reputation, has secured a growing list of renowned thought-leaders, speakers, and panelists. The list includes the likes of: Professor Jonathan Jansen – Academic, Columnist and Author SikiMgabadeli –... Continue reading→