Latest Industry News
Independent Online signs with Lotame
In an African first, Independent Online (IOL) has signed with the world’s largest independent data management platform, Lotame. Initiated and facilitated by Lotame’s official reseller in Africa, Mark1 Media, IOL will now be able to know more about their audience than ever before. User behaviour, interests and online journeys will enrich their offering not only... Continue reading→
For PR to survive, industry must tackle talent shortage
There is a huge shortage of skills in the industry and this is largely due to training being neglected historically. Agencies and corporates need to invest in training to grow the talent pool writes, Joanna Oosthuizen — Ogilvy Public Relations National Managing Director The communications landscape is changing and there is a need for new... Continue reading→
Rogerwilco shortlisted for prestigious Digiday Content Marketing Awards
Cape Town-based performance marketing agency Rogerwilco has garnered a major accolade, having been shortlisted for the prestigious international Digiday Content Marketing Awards. The company is one of five nominees up for Best Content Marketing Tech Platform, a category reserved for technology platforms which assist brands in connecting with their audience, be it through the use... Continue reading→
CINEMARK IS ON THE LOOKOUT FOR THE COUNTRY’S CREATIVELY TALENTED YOUNG LIONS
If you have what it takes to create an award-winning advert under pressure and in the most extreme of conditions – and still come out smiling on the other side – we are looking for you! If you want to test yourself against the best young creative talent in the country for the ultimate prize,... Continue reading→
LexisNexis uncovers its value proposition with Boomtown
Boomtown has been briefed by LexisNexis South Africa, to develop a unified brand value proposition and to develop a strategic plan to take it to market. In November 2015, LexisNexis South Africa, part of RELX Group, acquired Korbitec from the Naspers Group, and established LexisNexis South Africa as the leader in conveyancing solutions in the... Continue reading→
AFRICA IS RIPE FOR DISRUPTION®
Africa’s fluctuating markets require a nimble-footed approach by marketers, who need to challenge convention and adopt breakthrough, original and interesting approaches to their communication strategies. If they don’t, they are not going to survive in an environment where change is the only constant, writes Graham Cruikshanks, TBWA\ Africa’s Director of Africa Operations. The Africa rising... Continue reading→
CRITICAL FOR ADVERTISING AGENCIES TO CONTROL THE CONTROLLABLES IN THE FACE OF shrinking profits
Marketing and advertising agencies continued to experience depressed profit margins in 2016, despite many reporting improved growth in fee income. According to the latest Kingston Smith survey, which analyses the annual performance of over 250 marketing service companies globally, five out of the eight sectors surveyed saw operating profit margins fall, despite all sectors managing... Continue reading→
Intermediaries can bring the balance that you need to help you manage a pitch process effectively
By Johanna McDowell Now more than ever, marketers are seeing the use of intermediaries becoming more important in the daily scope of their operations and what they hope to achieve with their potential agencies during a pitch process. The scene for marketers all around, is that there is now an intrinsic need for results driven... Continue reading→
The transition from LSMs to SEMs explained
There has been a lot of talk in the industry regarding the relevance of LSMs (Living Standard Measure). Kantar TNS was approached by the industry to develop a new socio economic segmentation system to better reflect the South African landscape. Developed by Neil Higgs and his team at Kantar TNS, the new SEM (Socio-Economic Measure)... Continue reading→
More people are on Facebook than watching TV, where is your audience?
In the absence of in-depth industry media and social media behaviour and psychographics, media agencies that are prepared to go the extra mile for their clients create bespoke research in order to understand consumer habits. Cape Town based media agency, Limelight Consulting, unpacks the latest social media behaviours in its “Media Usage Report“. The agency... Continue reading→