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Latest Industry News

The Caxton Excellence Awards highlights brilliance

Hosted at the Globe Theatre at Silverstar Casino, with prize money totalling R285 000, this year’s all new Caxton Excellence Awards celebrated the achievements of local and community newspaper’s editorial, sales, advertising, management and support staff. “This year, the Caxton Awards has undergone a complete makeover, some categories have fallen away while others, like Best Emerging... Continue reading

True Location Based Advertising is where it’s at

Location based advertising is a fast growing, highly innovative field within the wider marketing industry. While there are major benefits to be had for marketers, it’s critical they separate the ‘real location’ providers from the many buzzword sprouting imitators. Ad Networks and Ad Tech companies are misleading marketers and agencies according to Daryl van Arkel,... Continue reading

The Publisher Research Council (PRC) gears up for a busy year

The Publisher Research Council (PRC) was created to meet the needs of fast changing reading behaviour across both traditional and digital reading platforms and to provide an innovative “Gold Standard” Reader Audience Measurement founded on global and local best practice, expertise and resources.  The PRC is a not for profit company that represents the interests... Continue reading

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