Lerato Mapitsa, Strategist at The MediaShop says that the consumer’s appetite for streaming services is growing across the globe, with the number of users expected to hit over 9 million by 2026 and currently in South Africa, 16% of us now have a streaming device. Streaming is defined as a method of viewing video or […]
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HaveYouHeard Group launches pioneering design studio with international ambition
HaveYouHeard has added in_trepid to its stable of innovative and specialist creative communications businesses. Billing itself as a pioneering design studio, in_trepid has global ambitions, seeking to partner with clients who recognise that functional excellence is not enough and that the way products are designed, packaged and experienced is what separates them for consumers emotionally. […]
Continue readingMore TagRAPT Creative re-imagines Beefeater’s global ‘The Spirit of London’ for South African audience
On the back of a successful three-pronged influencer campaign, RAPT Creative has been tasked to re-imagine Beefeater’s global ‘The Spirit of London’ campaign for the South African market. The world’s most awarded gin, Beefeater has always been an authentic product of London, made in the same time-honoured way, with great skill and the finest hand […]
Continue readingMore TagToyota named in Top 10 of Africa’s most admired brands for second year
Toyota has been named as one of Africa’s most admired brands by Brand Africa, an intergenerational movement established in 2010 to inspire a brand-led African renaissance to drive Africa’s competitiveness, connect Africa and create a positive image of the continent. Brand Africa’s annual report and analysis of brands’ standing in Africa, Brand Africa 100™, ranks […]
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The BRC TAMS panel still in good shape
The Broadcast Research Council of South Africa (BRC) has updated the media and advertising industry on TAMS (TV Audience Measurement Study). Although the Television universe has been affected by Covid-19, lockdowns and severe challenges over the past couple of years, the overall TAMS panel is in good shape. Due to the absence of the Establishment […]
Continue readingMore TagBoomtown taps into NFT ‘feeding frenzy’ to raise awareness, funding for prevention of human trafficking
South African advertising and marketing communication group, Boomtown, has tapped into the current NFT1 ‘feeding frenzy’ to raise awareness about modern-day slavery and funds for A21, a global organisation working towards the end of human trafficking and slavery. Under the guidance of the agency’s Creative Head Meagan Viljoen, a team comprising Jamie Moss, Mike Coetzer, […]
Continue readingMore TagRAPT Creative shortlisted for prestigious Gerety Awards
A campaign for Jameson’s Month of Comedy entitled ‘Beatha’, created by South African agency RAPT Creative, has been announced as one of the finalists in the prestigious global advertising awards, the Gerety Awards. Named for Frances Gerety, the copywriter who coined the slogan “A diamond is forever”, the Gerety Awards judging panels comprise only female […]
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TCL South Africa’s Mini LED TV is on the way
TCL South Africa has been inundated with requests for the much-awaited Mini LED offering and the company has just announced that its C835 Mini LED 4K HDR Quantum Dot unit will be available locally around the beginning of July. This unit’s precision resolution, aided by smaller light sources, provides deeper blacks, brilliant brightness and overall […]
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Employees are calling for better air quality
Not only are employees calling for better indoor quality, but a Pretoria High Court last month confirmed that South Africans have a constitutional right to an environment that isn’t harmful to their health and for clean air. Last week, many Highvelders woke to the strong smell of sulphur in the air which proves just how […]
Continue readingMore Tag‘Light’-hearted new Sol campaign aims to show a new lens through which to view the world
Sol Beer, together with its partner agency, RAPT Creative, has conceptualised a new digital campaign – Sunny Side Up – that offers consumers an ‘upside’ to look forward to, even in trying times. The campaign consists of a video content series featuring influencers who are known for their optimism and enthusiasm on their various social […]
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