‘The Life’, a concept created for Gumtree South Africa by Ogilvy Cape Town and directed by Egg Film’s newest recruit Robin Adams, takes a harmless jab at the current generation’s Insta-FOMO and offers Gumtree as a wallet-friendly solution. It’s getting harder and harder to be happy with what you’ve got when your timeline is filled […]
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2019, the year that was for Meta Media
And what a year it was! After opening their doors on 2 January 2019, Meta Media has proven, beyond a shadow of a doubt, that the agency is a force to be reckoned with in the South African media landscape, now and in the future. Meta Media is a member of the Nahana Communications Group […]
Continue readingMore TagCape Town Tourism video from HaveYouHeard wins at ITFF Africa
Cape Town Winter Song’, a tongue-in-cheek video parodying Mother City clichés and good-naturedly teasing its residents, has won two awards at the inaugural International Tourism Film Festival Africa. Created by HaveYouHeard as part of a digital campaign to promote the city and its surrounds as an ideal winter getaway destination, the video features cameos by […]
Continue readingMore TagHive Digital participates in the Unilever Media Day
Many successful campaigns have been executed using the InspiHer product range, prompting an invitation to the Unilever Media Day 2019. Media owners showcased their offerings and the audiences that they could potentially reach to Unilever marketing and brand teams. Attendees were asked to engage with the various products in fun and exciting ways, to execute […]
Continue readingMore TagDettol reinforces ‘protection as strong as a mother’s love’ positioning with new campaign
Reckitt Benckiser’s 80-year-old brand Dettol is reinforcing its ‘protection as strong as a mother’s love’ positioning with a bar soap TVC from its advertising agency McCann1886. Using the insight that, no matter how old you are, you will always be your mother’s baby, the TVC developed by McCann1886’s creative team of Executive Creative Director Tumi […]
Continue readingMore TagLatest episode in #ToyotaStoriesSA campaign another winner on social
The latest episode in the #ToyotaStoriesSA campaign from FCB Joburg is another winner on social media with 150 000 Facebook views, 2 224 views on Instagram and over 911 views on YouTube. https://youtu.be/RraapvcoVYg According to Toyota’s Social Media Community Manager, Naniwe Mthimkhulu, #ToyotaStoriesSA is a witty way of interacting and engaging with consumers, and celebrating their […]
Continue readingMore TagUber Eats partners with HaveYouHeard
Uber Eats and HaveYouHeard have completed a series of influencer campaigns over the past few months to raise the profile of the food and beverage delivery service in the Mother City. The campaigns included postings by South African DJ and television personality, Lamiez Holworthy. And, keeping it topical, during the ICC Cricket World Cup comedians […]
Continue readingMore TagSasol ‘Ama-Glug-Glug’ retains pole position as South Africa’s Most Loved Ad
Sasol ‘Ama-Glug-Glug’ created in 1999 by Lindsay Smithers FCB, now FCB Joburg, has retained its pole position as South Africa’s Best Liked Ad ‘of all time’ This is according to Adtrack™, Kantar’s proprietary advertising testing system which has evaluated the impact and liking of all brand advertising in South Africa since 1984. Kantar released this […]
Continue readingMore TagHelloFCB+ and the City of Cape Town tell South African men to lead by example in a provocative campaign against gender-based violence.
The campaign, titled “Boys Do What Men Teach Them”, takes a hard look at the realities around the normalisation of gender-based violence through men’s perceived “innocent” and “victimless” actions (such as locker room talk, rape jokes, and the objectification of women) and by not speaking out against it when they see these things happen. Three […]
Continue readingMore TagPepsi offers clubbers opportunity to win R1-million
Pepsi is offering clubbers and other South African consumers the opportunity to win a R1-million in a promotion implemented by Cape Town-based agency, HaveYouHeard. All they need to do to stand a chance of winning the big pay day is upload a video of themselves taking a sip of Pepsi along with the hashtag #pepsimillionbucksip. […]
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