Beauty, glamour, elegance and JOY were the themes of the recent Gautrain commute as passengers were treated to the out of home (OOH) portion of Dior’s inspirational, international campaign, featuring Jennifer Lawrence as the face of this iconic new fragrance. The glossy creatives which graced much of the Gautrain routes earlier this year were part […]
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When You Grow Taal You Can Grow Taller
For 20 years Joe Public has celebrated operating as a truly South African agency, 100% independently owned and purpose-led to realise the ripple effect that is the growth of its people, clients and country. In recent years Joe Public United has grown its focus to create relevant, vernacular work. For an agency so passionately fuelled […]
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Everyone Deserves A Beautiful Home
In partnership with CTM, Joe Public is proud to launch a new campaign of TV commercials to position CTM’s latest offering. Having previously worked with Joe Public during the famous reign of the fondly remembered Bob and Nige commercials, CTM has once again collaborated with the agency to do what they do best – create […]
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Gender stereotypes surrounding working women in South Africa
In South Africa there’s a 56% chance that the person that would be receiving this email is male. Despite the statistic that there are more women graduating from university in South Africa than men, women only occupy 44% of skilled positions. These figures only get worse when we dig deeper. According to 2014 data from […]
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Magazines partnering with brands to do good
Caxton Magazines is calling on readers to #WalkForAPurpose together with thousands of Joburgers who will take to the streets with woman&home and Bona magazines in a spectacular show of pink to raise awareness of breast cancer, in the 2018 Avon Justine iThemba Walkathon this coming Sunday, 21 October. Now in its 13th year, the iThemba […]
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Artifact Advertising revamps Maxi’s
After 25 years of keeping customers happy by offering a welcoming store environment and serving great quality, great value food, the management team at Maxi’s decided it was time for a complete refresh. Artifact Advertising’s Strategy and business development director Lindy Taoushiani says the company was tasked with proposing a new look that would excite […]
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“Don’t be chicken, check ‘em”
In support of breast cancer awareness, Sovereign Foods has rolled out an in-store and on-pack awareness campaign on its Country Range to encourage people to not be chicken and check ‘em. A proactive concept created by Boomtown for Sovereign Foods, the campaign is a CSI drive where the popular food brand will donate R2 per […]
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Meet the agency behind the launch of South Africa’s newest FTTH brand, supersonic
Liquorish Ink is an agency well-known for its unique ability to build sustainable brands, and is the inimitable driving force behind the brand development and launch of MTN’s latest fibre-to-the-home (FTTH) company, supersonic. Independently managed as a separate business, supersonic is 100% owned by MTN and aims to simplify the FTTH sector through their product […]
Continue readingMore TagAdColony wins Gold at The AMASA Awards!
AdColony South Africa, one of Nfinity Media’s investments and co-entrant Dentsu Redstar have won the Gold Award at the prestigious AMASA Awards in the category Best Use of Technology for its Heineken UEFA Champions League campaign. AdColony and Dentsu Redstar collaborated with Heineken to create a high reach, innovative, impactful and engaging mobile experience for Heineken’s UCL […]
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Inclusive Education, One Pen at a Time
For the seventh consecutive year, South Africa’s most loved pen, BIC®- through its partnership with the Read Educational Trust – is on a mission to distribute 1.2 million pens to learners at disadvantaged schools across South Africa. To achieve this, BIC® is embarking on a national educational roadshow, ‘Power Their Potential’, to equip over 500 […]
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