With the holiday shopping season upon us, Primedia Outdoor has announced a promotional package on its digital Rank TV network, allowing clients the opportunity to reach commuters on their path to purchase journey during the festive season. As part of this package, clients will receive 32 TV spots for a 30-second commercial per day during […]
Continue readingMore TagCategory: Campaigns
Ogilvy Shines At The AMASA Media Innovation Awards
Two Ogilvy campaigns – Huggies ‘The World’s First Baby Marathon’ and Carling Black Label #NoExcuse – have added 4 Gold AMASA Awards to their extensive list of laurels. The 2018 AMASA (Advertising Media Association of South Africa) Awards celebrate excellence in media planning, innovation and creative media ideas. The winners were announced in Sandton this […]
Continue readingMore Tag
Brand refresh for Hippo.co.za completed by FoxP2 and executed by Human.Kind
Hippo.co.za introduces its new look, carried out by above-the-line agency FoxP2, and the digital campaign was executed by Human.Kind, to South African consumers. South Africa’s leading online comparison website, Hippo.co.za, is getting a makeover that is promising exciting changes for the business. At the heart of this change, is the underpinning message that before consumers […]
Continue readingMore Tag
Transforming difficult health conversations into campaign wins with Smart Media
In-store advertising specialists Smart Media have assisted South African distribution and wholesale healthcare organisation Glenmark Pharmaceuticals to increase awareness of the Kolorex anti-fungal complementary medicine at Dis-Chem retail outlets through an innovative product campaign. “Even though Kolorex is an effective product, we needed to get more consumer interaction with the brand. Fungal infections are a […]
Continue readingMore Tag
Primedia Outdoor wins Huawei’s P20 mall advertising campaign contract
Primedia Outdoor, the leading outdoor media provider, has been awarded a one-year contract to deliver a memorable and high-impact promotion for Huawei’s newest smartphone, P20. As part of this landmark collaboration which launched in September 2018, the campaign is currently rolling out in nine different shopping malls across South Africa, in determination to enhance shopper […]
Continue readingMore Tag
Guzzle launches app for SME retailers
On the back of a successful website re-launch, South Africa’s premier online retail aggregator Guzzle, which allows consumers to browse the best deals from South Africa’s largest retailers, has just launched its business-to-business app that will allow local businesses to create catalogues on the fly. “Not many small to medium businesses have the capital available […]
Continue readingMore TagX Marks The Spot In Africa
Sanlam’s latest through the line campaign celebrates Africa as a treasure-trove of unrivalled potential. An incubator for ingenuity. And a continent of endless possibilities. A place like no other. Sanlam has and always will call Africa home. For the last 100 years, the Group has been 100% committed to investing in Africa’s people and potential. […]
Continue readingMore Tag
Gaining Momentum through Energised New Campaign
Conceptualised by creative agency House of Brave, Momentum embraces its most valuable asset in distinctive brand drive Momentum has unveiled its new brand campaign, designed to engage with their market through a message which resonates with individuals and financial advisers alike. The campaign, conceptualised by creative agency House of Brave, is based on a fundamental […]
Continue readingMore Tag
Tribeca successfully launches the first LEGO® Certified store in South Africa
The Great Yellow Brick Co appointed Tribeca Public Relations (Tribeca) to support the launch of South Africa’s first LEGO®-Certified Store, with the aim of raising awareness and driving opening sales of the store in Sandton City Shopping Centre.The 179m2 Sandton City store is also the first LEGO® Certified Store in Africa, with similar stores found […]
Continue readingMore Tag
Massive New Billboard Campaign Set to Promote Key Opportunities for Early Childhood Development
The DG Murray Trust and Primedia will together launch one of thecountry’s largest ever national outdoor media campaigns, demonstrating the power of earlychildhood development to change the future of South Africa. The billboard campaign will showcase three large-scale initiatives to prevent nutritional stunting and promote early learning and reading – namely Grow Great, SmartStart and […]
Continue readingMore Tag