This Heritage Month, Toyota South Africa and its long-standing agency, FCB Joburg, have created a ‘beaded billboard’ with the help of KZN community-based NGO Woza Moya to celebrate the love Toyota Corolla owners feel every time they drive their cars and celebrate the Corolla heritage. In the Zulu culture, love letters are traditionally crafted out […]
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Dior and Primedia Outdoor spread JOY in Cape Town and Johannesburg
Primedia Outdoor continues to boost its mall portfolio as the premium outdoor media provider collaborates with Dior on a month-campaign for the launch of its new perfume, JOY.Salome Viera, Visual Merchandiser of Dior believes this product launch will be evocative, “It is without a doubt that women find shopping and spending to be pleasurable, especially […]
Continue readingMore TagCinemark Steps Up To Support The Cinema Medium
Cinemark today announced its support for “Feed Our Future,” a powerful new advertising campaign aimed at stirring global cinema audiences into action to tackle global hunger by supporting the United Nations World Food Programme (WFP), the world’s leading humanitarian organization fighting hunger worldwide. Starting today, the advertisement will air on Cinemark screens across South […]
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Boomtown gets Milki to #idairyu consumers
‘Live life to the full’ is the message in the latest campaign for Milki, the First Choice full-cream flavoured milk. Created by Boomtown, the digital campaign brings to life what it means to ‘live life to the full’. Understanding the target consumer, and their up-bringing dominated by social media, and how they consume social media […]
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Toyota Hilux Gets ‘Tougher-er’ in New Campaign from FCB Joburg
Toyota Hilux, renowned for its legendary toughness and for nearly 50 years the market leader in a hotly-contested segment of the market, goes up against its toughest competition yet in a new campaign from FCB Joburg. Rugged, unmapped mountain trails; rivers in flood; inaccessible fishing spots – they’re child’s play for the country’s favourite dependable […]
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Tastic Rice repositions Masterbrand, innovates with two new variants
Tastic Rice has taken to the small screen to communicate its new masterbrand campaign, as well as the launch of two new variants in the rice market. The Tiger Brands marque, known for its quality credentials, is an iconic brand that has lived in the hearts and homes of South Africans for nearly 60 years. […]
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FCB Joburg Assists Host 10th Annual BRICS Leaders’ Summit
FCB Joburg and its eventing team assisted Brand South Africa and the Department of Trade & Industry (the dti) with the execution of the BRICS Business Forum, a key event within the overall BRICS Leaders’ Summit held in Johannesburg recently. The BRICS Leaders’ Summit is convened annually to discuss political and socio-economic coordination. The 2018 […]
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Is this how we sell things now?
Over the years, Nando’s has not only given us delicious PERi-PERi flame-grilled chicken, but food for thought via their adverts, campaigns and social commentary, with the latest one questioning the surplus of “Afro-futurism” on our screens at the moment. Their most recent ad promoting their Half Chicken with any single side was released on Monday, […]
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Conversations With Yourself In Every Life Phase
Imagine having a conversation with yourself at six different ages. Older YOU could tell younger YOU when you’re going to lose the dad bod… you’ll know whether getting a tattoo at 20 still seems like a good idea when you’re 80… and you may learn what constitutes a good monthly RA contribution. And younger YOU […]
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Debonairs Pizza Showcases Ease Of ‘Deliver To Pin’ With New TVC
Debonairs Pizza is showcasing how easy it is to interact with the Debonairs Pizza mobile app and uses its Deliver to Pin functionality to have your pizza delivered when you are not at a formal physical address. According to Toni Joubert the Marketing Executive of South Africa’s leading pizza delivery brand, “Debonairs Pizza thrives on […]
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