Toyota South Africa is running its Fortuner 4×4 Challenge this Spring, making it a hat trick for the successful competition which pairs four professional athletes with four Toyota fans as the teams battle it out in a bid to drive home in a brand new Fortuner 4×4. Driving participation in this year’s three-month activation is […]
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Influencer Marketing should be a non-negotiable on the schedule
Jarred Mailer-Lyons, Digital Media Strategist at The MediaShop discusses movements in the Influencer Marketing space Influencer marketing has become one of the fastest digital customer-acquisition practices. Due to the sheer power of the social endorsements, targeting options and utilising influencers with high engagement rates across multiple social platforms, influencer marketing has become a key element […]
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SASKO celebrates Heritage Month with Mzansi bread
It’s a kief opportunity to share what makes local lekker Do you know your Kota from your Gatsby from your Bunny Chow? Most South Africans across the country can explain the difference and also what ingredients to pop inside to make them stand out and even more moreish than the next one. But success starts […]
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The MediaShop and Nando’s win Gold at Loeries!
The Nando’s #rightmyname campaign has won a Gold Loerie in the Media Innovation category, submitted by media agency The MediaShop and creative agency M&C Saatchi Abel. The #rightmyname initiative saw Nando’s championing the cause for uniquely South African names to be recognised by spellcheck. #rightmyname encouraged users from diverse South African backgrounds to upload their […]
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Absa Launches ChatBanking on WhatsApp with 360° campaign from FCB Joburg
Absa Group has officially launched its ChatBanking on WhatsApp service with a 360° campaign from FCB Joburg. Almost 12 000 Absa customers have registered for ChatBanking on WhatsApp since its soft launch phase, which kicked off in early July this year. This campaign is expected to increase that number significantly. WhatsApp, a simple, reliable, and […]
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Unpack the source code of your African Identity at the 2018 Fak’ugesi African Digital Innovation Festival
The Fak’ugesi African Digital Innovation Festival, “Tap Your Afro Source Code”, has announced the line-up of its 2018 programme promising to yet again transform Johannesburg into a celebration of technology, creativity and innovation from across the African continent. The full program of activities running from 18 August to 29 September 2018, Fak’ugesi will take place at […]
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Mall Ads implements campaign for Aromat
Mall Ads™ recently implemented a geographically targeted, highly successful campaign for seasoning mix Aromat at Kempton Parks’ Shoprite Centre in Gauteng. With the objectives of increasing brand awareness, sales and consumer affiliation, the campaign targeted shoppers on weekends when the mall experienced peak shopping times. Highly skilled professional promoters engaged and interacted with shoppers on […]
Continue readingMore Tag#Ads24Diski18! And the winners are …
Ads24 is pleased to announce the winners of its #Ads24Diski18 online tournament, which was live on its website from July to 3 August. Nikki Lewin (Alphabet Soup), Wilise Laurent (Dentsu Aegis), Marizanne Scholtz (HAVAS), Keeva Arnold (TBWA Hunt Lascaris), Ilse Hayes (CARAT), Ricardo Lopes (OMD) each walk away with a PS4 console and official 2018 […]
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PMG’s continued association with the APEX Awards
Provantage Media Group is proud to have partnered with the prestigious APEX awards hosted the by the Association for Communication and Advertising yet again in 2018. The APEX programme is aligned to Provantage Media Group’s values and principles of efficacy and of transformation as well as the upliftment of the youth. This is a partnership […]
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Transit Ads implements Rank campaign for Soweto Gold
Transit Ads™ has implemented a large-scale rank campaign for Soweto Gold where the brand creative dominates the ranks entirely, ensuring that messaging is not lost in any other media clutter. Since being bought by Heineken, the South African beer brand has gained momentum and has extended its footprint, as such it is now available in […]
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