Peter KohlÖffel, ProActive™: Head of Sales – Africa, unpacks extended ProActive™ services now available to brands and marketers wanting to engage their audience and increase sales. As a leading activations agency in Africa, with our recent expansion both in footprint and capacity, what we discovered is that it is often difficult for brands and products […]
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When it comes to marketing, you should try playing pinball
“Wherever I click, tune, drive or page, there’s an ad being rammed down my throat!” This was the view of a product manager at a recent client meeting I had and, in essence, I agree. There is a lot of noise in the market at the moment. With consumers being constantly bombarded, is it causing […]
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The Journey For Inner Peace Continues For Chicken Licken
The latest Chicken Licken®’s Rock My Soul 3 Straight™ film in partnership with agency Joe Public United is said to be such a satisfying offering, it promises to, once again, bring a true sense of ‘inner peace’ to whoever enjoys it. While, previous Chicken Licken campaigns focused on a journey toward inner peace, this time a new perspective was […]
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Turkish Airlines embarks on exclusive sponsorship with CNN in global brand campaign.
Turkish Airlines is the exclusive sponsor of CNN International’s newest show – Quest’s World of Wonder – in a TV and digital campaign to further raise awareness amongst business and leisure travellers that the airline is a leading global player flying to more countries and international destinations than any other airline. Through a partnership with […]
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Merrell creating word of mouth marketing with the NFB Great Zuurberg Trail Run
Merrell understands how word of mouth marketing is the best form of social media, and it’s this understanding that has driven the brand’s decision to be the support sponsor for the NFB Great Zuurberg Trail Run (GZTRun) for the second year.Wanting to connect with trail enthusiasts, Merrell sees the GZTRun as a key event in […]
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British Airways converses with Consumers via Airport Ads’ Visionet
British Airways is showcasing it’s unique offering via Airport Ads’® highly visible Visionet™ digital billboard at King Shaka International Airport. The large-format Visionet™ digital billboard is located in the bustling domestic departures area at King Shaka International Airport, offering prime real estate for advertisers wanting to communicate with a highly desirable upper LSM market.With close […]
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Andre de Jager: Young creative on the move
André de Jager, a semi-finalist in this year’s Adobe Design Achievement Awards, is one half of the creative team behind SMILE, a campaign aimed at driving social change among South Africa’s youth. As a former student of Vega (a brand of The Independent Institute of Education – The IIE), de Jager took part in the […]
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But what happens after Mandela Day?
Cosmos Mashego, Creditors Clerk at The MediaShop asks a pretty important question… With Mandela Day on 18 July, most South Africans were doing what they normally do on this day, and that is stuff they don’t do on any other normal day. Local celebrities, politicians and every day citizens were visiting old age homes, orphanages […]
Continue readingMore TagOgilvy SA effective campaigns recognised in Apex triumph
Ogilvy emerged from the recent Association for Communication and Advertising (ACA) APEX awards with an unrivalled five awards, underlining the agency’s position as an industry leader in effective communication. In the Launch category, Ogilvy secured a silver award for the Audi #untaggable campaign, a bronze for the Carling Black Label #NoExcuse campaign and a bronze […]
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Epson announces its first #EpsonEntrepreneur winner
Davy Moussana, a 27-year-old engineer from Johannesburg with a passion for helping learners excel in maths and science, has been announced as the winner of the 2018 #EpsonEntrepreneur campaign. Moussana launched his mathematics and science tutoring business, Thebe Tutors, in 2017, and recently added Seopa Sengwe, a not-for-profit programme that includes a set of academic bootcamps […]
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