After numerous successful brewing years and countless beers, the Garagista Brewery was up for sale. Owner, Steve Miller had decided it was time to move on and wanted a buyer who can carry on the spirit of the brewery.Garagista is renowned for some fairly out-there advertising for their Tears of the Hipster and Bat Piss […]
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Debonairs train station campaign generates effective brand awareness
To generate brand awareness and ensure that millions of commuters know about Debonairs Pizza specials, Transit Ads™ has implemented a strategic OOH campaign – which is part of a broader commuter strategy developed by the MediaShop – in various Metrorail stations across South Africa. For 12 months, consumers will be exposed to large format, […]
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The importance of the digital in-store experience
By Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart Media Even though e-commerce has become an increasingly popular consumer option, improving the in-store customer experience is more critical than ever. This ‘last mile’ presents brands with a final opportunity to either trigger a purchase decision or change future buying behaviour. In South […]
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FCB Joburg’s TVC for Toyota’s new SUV a ‘Total Rush’
FCB Joburg’s television commercial launching Toyota South Africa’s new compact SUV is a ‘total rush’, pun intended. Dubbed ‘Rush Squad’, the TVC was created by Creative Director Tian van den Heever, Art Directors Georja Romano & Fezi Mpembe and Copywriters Tracy-Lynn King & Nhlanhla Ngcobo off a brief put together by Toyota SA’s Senior Manager […]
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First Choice winter custard campaign launches
Building on the corporate identity seen in the summer custard campaign, the First Choice custard winter campaign created by Boomtown sees the custard character ready for the colder temperatures. Building on previous campaign lines, and understanding that during good times or bad, comfort food makes anything better, #custardmakesitbetter will be used in all communication alongside […]
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Smart Media and Dis-Chem championing Youth Month initiatives
In-store advertising innovators Smart Media are working with Dis-Chem Pharmacies to drive awareness for two CSI campaigns, FOR YOUth and Million Comforts. Building on the theme of Youth Month that took place in June in South Africa, these campaigns are focused on benefitting critically important demographics of the country. FOR YOUth is a benefits programme […]
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Engen strengthens partnership with FNB eBucks
Engen’s partnership with the revitalised FNB’s eBucks programme continues to flourish. As from the 1 July 2018, Engen has confirmed exclusivity as the programme’s fuel partner of choice when earning and redeeming rewards. Clients can also look forward to earning up to R4 back in eBucks on every litre of fuel purchased. The new rewards […]
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This July, have fun making a difference ForQhubeka
July is traditionally a fundraising-focused month at Qhubeka Charity, but this year the organisation is making it even easier for people to support its bicycle programmes while having fun by launching ForQhubeka. “We picked the name because you can really do anything you like for Qhubeka,” says Qhubeka Executive Director Tsatsi Phaweni. “Over the years, […]
Continue readingMore TagWin one of six Sony PlayStation 4 consoles and a FIFA 18 game as Ads24’s kicks off #Ads24Diski18!
Last year Ads24 introduced players to #Ads24Diski, a game that invited agency contenders to flex their fingers in an online battle for the ultimate title. The competition aimed to educate media agencies about the mass market by engaging in content in a way that the mass market enjoys receiving it, online and via mobile devices. […]
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East Point woos shoppers with Katy Perry campaign
In order to attract shoppers to the newly refurbished and extended East Point Shopping Centre in Ekurhuleni, the mall has implemented a marketing campaign which features a strategic mix of communication touchpoints including OOH media, experiential marketing and social media. Mall Ads™ is supporting the campaign by amplifying it through strategically positioned hanging banners. With […]
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