The Foschini Group’s (TFG) leading denim brand, Relay Jeans, has launched a new and exciting instore and digital campaign, dubbed Be Undefined. The campaign, which it conceptualised and executed with its partner agency RAPT Creative, is about empowering individuality and opening up the beauty of great denim to everyone. The campaign comes as the brand […]
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Boomtown assists NESCAFÉ RICOFFY 3in 1 to soothe exam nerves
An innovative digital campaign created by Boomtown for NESCAFÉ RICOFFY 3in1 is assisting South Africa’s youth soothe their study and exam nerves. Launched in Youth Month, the campaign promotes Qala Manje FM, a playlist that helps alter your mood and increase your focus through the sound technology and the smooth sounds of lo-fi music. Qala […]
Continue readingMore TagJacquel Culture House, Hunter’s partnership hits the high notes
Hunter’s x Jacquel Culture House, the collaboration between the iconic cider brand and Tresor Riziki’s legacy empowerment partnership with in_Broadcasting, is hitting the high notes. The multi-award-winning African pop maverick, known simply as TRESOR, partnered with in_Broadcasting less than a year ago to form Jacquel Culture House, and moved quickly to find a like-minded collaborator […]
Continue readingMore TagHaveYouHeard Group launches pioneering design studio with international ambition
HaveYouHeard has added in_trepid to its stable of innovative and specialist creative communications businesses. Billing itself as a pioneering design studio, in_trepid has global ambitions, seeking to partner with clients who recognise that functional excellence is not enough and that the way products are designed, packaged and experienced is what separates them for consumers emotionally. […]
Continue readingMore TagRAPT Creative re-imagines Beefeater’s global ‘The Spirit of London’ for South African audience
On the back of a successful three-pronged influencer campaign, RAPT Creative has been tasked to re-imagine Beefeater’s global ‘The Spirit of London’ campaign for the South African market. The world’s most awarded gin, Beefeater has always been an authentic product of London, made in the same time-honoured way, with great skill and the finest hand […]
Continue readingMore TagToyota named in Top 10 of Africa’s most admired brands for second year
Toyota has been named as one of Africa’s most admired brands by Brand Africa, an intergenerational movement established in 2010 to inspire a brand-led African renaissance to drive Africa’s competitiveness, connect Africa and create a positive image of the continent. Brand Africa’s annual report and analysis of brands’ standing in Africa, Brand Africa 100™, ranks […]
Continue readingMore TagBoomtown taps into NFT ‘feeding frenzy’ to raise awareness, funding for prevention of human trafficking
South African advertising and marketing communication group, Boomtown, has tapped into the current NFT1 ‘feeding frenzy’ to raise awareness about modern-day slavery and funds for A21, a global organisation working towards the end of human trafficking and slavery. Under the guidance of the agency’s Creative Head Meagan Viljoen, a team comprising Jamie Moss, Mike Coetzer, […]
Continue readingMore TagRAPT Creative shortlisted for prestigious Gerety Awards
A campaign for Jameson’s Month of Comedy entitled ‘Beatha’, created by South African agency RAPT Creative, has been announced as one of the finalists in the prestigious global advertising awards, the Gerety Awards. Named for Frances Gerety, the copywriter who coined the slogan “A diamond is forever”, the Gerety Awards judging panels comprise only female […]
Continue readingMore Tag‘Light’-hearted new Sol campaign aims to show a new lens through which to view the world
Sol Beer, together with its partner agency, RAPT Creative, has conceptualised a new digital campaign – Sunny Side Up – that offers consumers an ‘upside’ to look forward to, even in trying times. The campaign consists of a video content series featuring influencers who are known for their optimism and enthusiasm on their various social […]
Continue readingMore TagRAPT Creative delivers successful 3-pronged influencer campaign for Beefeater
RAPT Creative has successfully delivered a 3-pronged influencer campaign for Beefeater that has resulted in the agency being tasked to re-imagine its creative and strategy to further entrench the brand in South Africa. According to Beefeater Marketing Manager, Grant Hendricks, the gin category continues to boom with the spirit’s widespread appeal driven by both occasion […]
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