Starting today, our media business will no longer be trading as TMI Media. We’re rebranding as Kintaro. Over the past 14 months, the media business partnership aligned to the Matrix Communications Group (Matrix Group) has had significant success. This includes the retention of Woolworths, and the new business win of Adcock Ingram. Most recently, in […]
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Campari champions passion and creativity in brave campaign launched in Nigeria
Campari, which lists Africa as one of its biggest markets, is championing passion and creativity in a brave new campaign which launched last month (October). Conceptualised and implemented by HaveYouHeard, the campaign puts Campari in the hands of a new, ambitious generation and positions it as a badge for their boldness, creativity and passion. At […]
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Amendment to the latest RAMS Amplify™ dataset
The Broadcast Research Council of South Africa (BRC) has announced that a minor amendment to the latest RAMS Amplify™ dataset was made on 3 November 2021. The issue was identified by Ipsos as a duplication of certain respondents in the data. All duplicates have been removed while the software bureaus updated the dataset on the […]
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Mandisi Ads gives impetus to the COID Act
In a recent impactful Out of Home (OOH) campaign for the GCIS (Government Communication and Information), Cape Town based OOH media owner Mandisi-Ads proves that local knowledge of the media industry provides the best chance for advertising success. Mandisi Ads, a division of Mandisi Media Group, has launched another successful nation-wide OOH Mall campaign for […]
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How can brands use NFTs to engage with South African consumers?
NFTs – nonfungible tokens – are going mainstream in markets like Japan, China and the United States where, according to a recent Harris Poll, 40% of US millennials are both familiar with NFTs and likely to buy one, and, according to Morning Consult, 25% of collectors of physical items say they also engage with NFTs. […]
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The sad state of (new) news
Chris Botha, Group Managing Director of Park Advertising For those of you older than 40, you will remember this picture. The clock strikes 7pm (or 8pm) and the SABC / SAUK announces the evening news on television. Dad sits upright in his chair. Kids must keep quiet for fear of a severe klap to the side of […]
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Celebrate our cognitive diversity this Heritage month
South Africa is well known as being the Rainbow Nation for obvious reasons. We are not a homogenous people but rather a distinctly diverse group with traditions and cultures rich in Zulu, Xhosa, Pedi, Tswana, Ndebele, Khoisan, Hindu, Muslim, Afrikaans and Jewish heritages to name a few. But does our media and marketing reflect our […]
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Boomtown encourages inclusion of ‘marketing for good’ elements in client campaigns
Boomtown, the agency behind the recent Stellenbosch University identity redesign, is actively encouraging its clients to rewrite their consumer communication strategies to include marketing for good elements. Most recently (June 2021), the agency assisted client National Glass draw attention to the gun violence that is wrecking communities in Gqeberha’s Northern Areas with its ‘The Last […]
Continue readingMore TagThe MediaShop employs more interns this year
Despite tough trading conditions, The MediaShop has remained steadfast in its commitment to employ interns each year over at least the past decade, ensuring that many bright young minds enter the media industry. Since 2012, The MediaShop has trained 47 people and employed 22 since the beginning of 2012. The company’s Durban office is […]
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Ultimate Braai Master is returning for Season 7
What comes to mind when mentioning a South African social custom or a way of cooking outdoors? You guessed right! The good old Sishanyama or Braai. Whatever your preference is: boerie, chops, chicken or even a vegetarian dish, every Saffa knows it’s going to be a great time around the fire when gathering with friends […]
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