Global law firm Hogan Lovells identified Africa as part of its growth strategy, and it partnered with Boomtown to successfully make its mark on the continent. Building measurement tactics into each touchpoint, Boomtown’s integrated communications strategy increased traffic to the Hogan Lovells Africa webpage by 79% and social media impressions increased by 225% during the […]
Continue readingMore TagTag: Boomtown
First Choice launches biggest campaign to date
First Choice is launching one of its biggest campaigns yet to take its tagline ‘It’s all good’ to market. Created by Boomtown and split into three parts, the 12-month campaign begins with a TV commercial, a social media campaign, digital advertising and in-store marketing. “Currently Woodlands Dairy, the dairy behind First Choice, doesn’t actively promote […]
Continue readingMore TagBronx Woman appoints Boomtown to grow its brand
Bronx Woman, a niche South African footwear brand, has appointed leading creative agency, Boomtown, to grow its brand and introduce it to a wider audience, and increase its footprint within the market Part of the Bolton Footwear Group, Bronx Woman speaks to fashion-conscious women. “Our winter collections are incredibly popular,” remarks Stuart Hopwood, Head of […]
Continue readingMore TagBoomtown’s latest creative winter custard campaign for First Choice
Launching on June 5th, the First Choice winter custard campaign created by Boomtown, is set to hit selected stores nationwide. Everything in life is better when you have someone else by your side, and the campaign uses lyrics from famous songs plays on this, and highlights how First Choice’s rich, creamy custard makes desserts taste […]
Continue readingMore Tag