Integrated Systems Europe (ISE), the world’s largest AV and systems integration exhibition took place in Barcelona, Spain earlier this year, and showcased global leading technology innovators and solutions providers across the industry. Kevin Bierman, Head of Digital Signage at Moving Tactics, South Africa’s leading digital signage solutions company, and member of the Global Signage Alliance (GSA), attended this […]
Continue readingMore TagCategory: Digital/Online
The Digital Shift in Media Strategy – An Opportunity Boom
For more than a decade, media industries the world over have grappled with disruptive and persistent change. A major factor in this tumultuous state of play has been the rise of digital, which has challenged and inspired marketers, media planners, buyers, and strategists, to look beyond traditional media channels to incorporate digital media channels through […]
Continue readingMore TagOutdoor Network Launches Second Rotating Billboard in Mpumalanga
Outdoor Network, one of South Africa’s leading out of home (OOH) media owners, is taking its digital-focused strategy to new heights, expanding its network footprint to eMalahleni, Mpumalanga. The new, high-definition, rotating digital site measures 3m x 6m and is strategically located on OR Tambo Drive, one of Witbank’s busiest arterial routes, reaching local audiences […]
Continue readingMore TagUsing tech for good
Leanne Patton, Media Planner at The MediaShop says that at a time when so many people are dealing with mental and physical health issues, tech platforms like The Metaverse can offer more than a little comfort to consumers. My Mom has just had a knee replacement. The hospital itself isn’t busy on the physical side, but […]
Continue readingMore TagThe PRC launches DAMS, a digital currency based on Google Analytics
The Publisher Research Council (PRC) is introducing a new digital currency, DAMS (Digital Audience Measurement System) for websites to sell their audiences in South Africa and PRC members. Many other publishers are already supplying real-time audiences to the dashboard, which went live on November 1st. The PRC is the oldest and one of the most […]
Continue readingMore Tagin_Broadcasting leads the not-so-silent digital media revolution in South Africa
Just 12 months ago, veteran DJ and digital broadcasting entrepreneur, Jon Savage, told South Africa’s media industry that it needed to revolutionise if it was to survive the digital wave. And, he stressed, the key to potential revenue models for the industry was to make a paradigm shift when it came to the definition of […]
Continue readingMore TagThe Metaverse: Advertising and the future of marketing
By Isabel Smit, Implementation Planner at The MediaShop The Metaverse is here, but only in its infancy. Many of us may think of the Metaverse as that virtual world we’ll one day be able to enter with VR headsets and see-through digital avatars, but it’s much more than that. It’s a convergence of technologies and […]
Continue readingMore TagNielsen rolls out Identity System for Digital Ad Ratings
Nielsen advances and brings scale for the digital measurement of the open web in South Africa Demographic data from multiple data providers will help power up the Nielsen Identity System to provide advertisers and publishers independent people-based metrics across South Africa Following the successful launch in twelve markets since the beginning of 2022, Nielsen continues […]
Continue readingMore TagNielsen’s Ad Intel Digital launches in South Africa
For the first time advertisers, media agencies and marketers can review and compare advertising activity across Digital, TV, Radio, Print (Newspapers and Magazines), Cinema, Direct Mail and Out-of-Home. Nielsen’s Advertising Intelligence Service (Ad Intel), a source of advertising spend and creative intelligence, has launched Ad Intel Digital to complement its advertising monitoring and ad […]
Continue readingMore TagDTT (Digital Terrestrial Television) 101 – the long and the short of it
By Megan Walker, (Media Strategist) The MediaShop Despite how very long in the making this transition process has been, and with a lot of recent press around the switch to DTT, it is still common to find people confused by or lacking full understanding of what exactly DTT (Digital Terrestrial Television) is. DTT employs a […]
Continue readingMore Tag