And what a year it was! After opening their doors on 2 January 2019, Meta Media has proven, beyond a shadow of a doubt, that the agency is a force to be reckoned with in the South African media landscape, now and in the future. Meta Media is a member of the Nahana Communications Group […]
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Spectrum: South Africa’s own innovative local video streaming platform
Spectrum, Caxton’s exciting new locally produced video-on-demand platform, has been successfully launched across 73 Caxton-owned local news websites. Spectrum aims to provide relevant content to connected individuals, on a hyper local level; ensuring that South African advertising spend stays within our borders and funds locally produced programming and journalism. Spectrum’s stats already prove that the […]
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What is happening in 2020?
Richard Lord, Media & Operations Director, Meta Media discusses #StreamingContent. A new year. A new decade. And as with every new year, everyone wants to know what 2020 is going to hold in store for us in our world of media and advertising. Already this year my inbox has been inundated with top 10 trend […]
Continue readingMore TagCape Town Tourism video from HaveYouHeard wins at ITFF Africa
Cape Town Winter Song’, a tongue-in-cheek video parodying Mother City clichés and good-naturedly teasing its residents, has won two awards at the inaugural International Tourism Film Festival Africa. Created by HaveYouHeard as part of a digital campaign to promote the city and its surrounds as an ideal winter getaway destination, the video features cameos by […]
Continue readingMore TagHaveYouHeard delivers ‘first for Africa’ creator’s conference for YouTube at AMPD Studios
YouTube’s first-in-Africa creator’s conference, a pop-up held towards the end of last year at AMPD Studios in Johannesburg, was successfully curated and facilitated by HaveYouHeard, the communication agency specialising in bringing brands to the centre of culture thereby exerting considerable influence on the audience and its behaviour. Aimed at South Africa’s biggest online stars – […]
Continue readingMore TagSocial Media Trends for 2020
Charne O’Haughey, Social Specialist at Reprise Digital South Africa It’s clear that social media has become an integral part of people’s lives, forming a large part of their daily routine. So how are we, as marketers and businesses, connecting with our target audiences in 2020, given that there is an already large flock to social […]
Continue readingMore TagHive Digital participates in the Unilever Media Day
Many successful campaigns have been executed using the InspiHer product range, prompting an invitation to the Unilever Media Day 2019. Media owners showcased their offerings and the audiences that they could potentially reach to Unilever marketing and brand teams. Attendees were asked to engage with the various products in fun and exciting ways, to execute […]
Continue readingMore TagSportscene launched new in-store radio station to truly connect with customers
Sportscene, one of the 18 retail brands in the Foschini Group’s comprehensive portfolio including clothing, footwear, jewelry, sportswear, mobile phones, technology products and home stores as well as an online presence, has launched an in-store radio station to truly connect with its customers. Created and programmed by inBroadcast, Sportscene Radio was launched via a live […]
Continue readingMore TagWhat is the ideal marketing channel mix for your e-commerce store?
Raymond Smit, Head of Paid Search at Reprise Digital South Africa offers retailers and online businesses, tips on maximising their digital marketing efforts. Advertisers are spoilt for choice when it comes to selecting digital marketing channels in order to encourage visitors to their website and ultimately, drive sales. Often it’s a daunting task to find […]
Continue readingMore TagEgg Films goes to extremes – icy snow to sunny sand & sea – For MTN and Castle Lite
Egg Films director, Adrian de Sa Garces, and his team went to extremes for two big brands lately to create fun and irreverent TVCs in which everything is not quite as it seems. Filming for Castle Lite and MTN with guest appearances by real life Inuits and local hip hop icon Ricky Rick, they travelled […]
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