By Judith Middleton, Founder and business development director at DUO Marketing + Communications. While B2B technology companies are increasingly going online to drive brand awareness and potentially generate leads, many continue to be challenged by one of the most basic tools in the digital marketing kit – their website. Even though companies might put a […]
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Time is Money – Stop wasting it on futile meetings
According to a survey of time use conducted by Stats SA, South Africans spend roughly 121 minutes per day participating in meetings, which amounts to over 10 hours a week – a quarter of the average 40 hour work week. This wouldn’t be a problem if all these hours spent in meetings were somewhat productive […]
Continue readingMore TagWomen entrepreneurs are slowly making an indelible mark within the digital sector
While the increasing adoption by consumers of various digital platforms as a means to interact and engage with brands in a more personalised way and has promoted exponential growth and competition within the digital sector, there is still a marked shortage of females in the local digital space. This is according to Deshnie Govender, Founder […]
Continue readingMore TagGet the competitive edge with data analytics
The digital business landscape is driven by data. However, amidst the risk of information overload, decision-makers need to embrace data analytics to get the competitive edge they need. Kelly Preston, data analytics manager at SilverBridge, examines how this is becoming an essential tool for business. “With global mobile phone users expected to surpass five billion […]
Continue readingMore TagRiding the waves of the digital world
Digital marketing is a strategy. It’s not just simply a website, or social media, or Google; it’s a full platform that allows people to position their businesses within the communities they’re targeting. And it is enabling an unprecedented level of engagement between companies and their customers. In fact, the greatest advantage of social media […]
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It’s Squeaky Bum Time for South Africa
Jedd Cokayne, Business Unit Manager for The MediaShop Junk Status. Two words that evoke a generally negative emotional response in every adult South African, but what can brands do to stay ahead? It’s landed, just like that irritating aunt at family gatherings! You’ve tried your best to ignore it in the hope that she wouldn’t […]
Continue readingMore TagThe digital marketing future is now
Written by Craig Munitz, MD CBR Marketing Solutions That digital marketing is a constantly evolving phenomenon is a given. It’s no longer changing monthly or weekly, but daily. And companies that are waiting for the next wave to break before venturing into these fast-moving waters will be left high and dry. Waiting for something new to […]
Continue readingMore TagQuestions You’re Afraid to Ask Your Agency, and Why You Shouldn’t Be
Business relationships, like romantic ones, are fragile. They require sacrifice, commitment and a ton of blood, sweat and tears if they are going to be successful. Sure, there are fun parts, too. The tentative courtship (over email), the fluttering of eyelashes (across a boardroom table), the butterflies (when you’re signing that all-important SLA) – it’s […]
Continue readingMore TagThe difference between success and failure!
Simon Robinson, co-owner,and organiser of Mediatech Africa – the largest media and entertainment technology trade show on the continent – shares strategic exhibition insights from his 17 years in the industry. With a profound understanding of the difference between success and failure in this game, Robinson unpacks what it takes to make an exhibition […]
Continue readingMore TagThe Role of PR in lead generation
By Ronelle Bester, owner of Red Ribbon Communications With the economy in a state of unprecedented instability, businesses are increasingly looking to see real and measurable results from their marketing efforts. In light of this growing trend, lead generation has become a key focal point for B2B enterprises anxious to understand the actual […]
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