By Nick Sarnadas, Event Director: Madex 2017, Specialised Exhibitions Montgomery Influencers are specialists in their niche and just like a brand chooses them, they choose a brand that reflects their unique personality – one that is most likely already established on social media channels, such as Instagram and YouTube. The high level of […]
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Walk a mile in your consumer’s shoes to discover the pot of gold!
I’ve been in a few meetings over the years where it became very evident that a lot of teams, whether public relations, creative agencies, media agencies or even in marketing, are just not familiar with the mindset of the very consumer they are trying to reach. It’s not always necessary to work through piles of […]
Continue readingMore TagFive tips on how to manage your outsourced marketing team
As the MD of a marketing agency, I’ve had my share of client and team interactions. Coming from the perspective of both a team member – before I was promoted – as well as a team manager, and now as MD, I’ve had the opportunity to witness and learn a lot about being part […]
Continue readingMore TagSix common social media errors that are simple to overcome
Social media is a large and confusing world, and a lot of brands get a lot of things wrong. Here’s what not to do, and how to do it right. In this day and age it’s imperative for brands to have a digital presence. And while most brands have made an effort to be “searchable” […]
Continue readingMore TagWhy guaranteed leads matter
The ultimate goal of all marketing is to generate sales, which means that every cent of marketing spend needs to be reaching the right people with the right message in order to give companies worthwhile returns on investment. Lead generation is the foundation of all marketing, and it seems obvious that successful marketing, with good […]
Continue readingMore TagTHE SOUTH AFRICA BRAND SUMMIT & AWARDS ATTRACTS LOCAL & INTERNATIONAL THOUGHT LEADERS
The inaugural South Africa Brand Summit & Awards, which seeks to analyse South Africa as a brand and recognise organisations and people who have enhanced the country’s reputation, has secured a growing list of renowned thought-leaders, speakers, and panellists. The list includes the likes of: Professor Jonathan Jansen – Academic, Columnist and Author Siki Mgabadeli […]
Continue readingMore TagThe PR value conundrum – what does value look like?
Value can mean many things and it is often difficult to measure the value of a service. However, when it comes to our PR and digital services offering, we have a very clear understanding of what value looks like from a delivery and business impact perspective. From time to time, when prospective clients enquire […]
Continue readingMore TagFor PR to survive, industry must tackle talent shortage
There is a huge shortage of skills in the industry and this is largely due to training being neglected historically. Agencies and corporates need to invest in training to grow the talent pool writes, Joanna Oosthuizen — Ogilvy Public Relations National Managing Director The communications landscape is changing and there is a need for new […]
Continue readingMore TagMore people are on Facebook than watching TV, where is your audience?
In the absence of in-depth industry media and social media behaviour and psychographics, media agencies that are prepared to go the extra mile for their clients create bespoke research in order to understand consumer habits. Cape Town based media agency, Limelight Consulting, unpacks the latest social media behaviours in its “Media Usage Report“. The agency […]
Continue readingMore TagMedia Inflation Watch January to September 2016
Belinda Kayton, Media Strategist at The MediaShop highlights top findings from Media Inflation Watch (MIW) January to September 2016 Thanks to the amazing work done by Mike Leahy, we have the latest MIW figures! We’ve been waiting to see how these would be measured, because there has been a great deal of changes in the […]
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