Keshia Patchiappen, newly appointed Director and partner at Condriac Digital Communications agency explains that it was the processes and attention to detail that attracted her to the opportunity. “Agencies often try and fit a square shape into a round hole; but at Condriac we’re different – we’re looking at individuals who don’t have specific qualifications […]
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Ogilvy Public Relations wins at PRISM Awards 2017
Ogilvy Public Relations scooped nine PRISM awards, at a gala dinner in Hyde Park, Johannesburg on Saturday, 6 May 2017. Now in its 20th year, the PRISM Awards are one of Africa’s most sought-after awards in the public relations industry. Awards are presented to public relations and communication professionals who have successfully incorporated strategy, creativity […]
Continue readingMore TagTribeca Public Relations and Retroviral win 2017 Prism Campaign of the Year award
Tribeca Public Relations and Retroviral have won the 2017 Prism Campaign of the Year award for their work on the 2016 RocoMamas #ElectionBurger campaign, which saw the charismatic burger brand increase its sales by 20 percent year-on-year. The judges commended both agencies exceptional integrated channel strategy spanning a combination of traditional, social and interactive media […]
Continue readingMore TagIAS flies the South African flag again as it attends the Ad Forum Worldwide Summit in New York
The annual agencies and consultants’ get together– the 2017 AdForum Worldwide summit, promises to place the Independent Agency Search & Selection Company (IAS) at the forefront of global issues facing the marketing, communication and advertising industry and the complex world of agency selection. The 2017 AdForum summit will take place in New York between 24th […]
Continue readingMore TagThe PR value conundrum – what does value look like?
Value can mean many things and it is often difficult to measure the value of a service. However, when it comes to our PR and digital services offering, we have a very clear understanding of what value looks like from a delivery and business impact perspective. From time to time, when prospective clients enquire […]
Continue readingMore TagFor PR to survive, industry must tackle talent shortage
There is a huge shortage of skills in the industry and this is largely due to training being neglected historically. Agencies and corporates need to invest in training to grow the talent pool writes, Joanna Oosthuizen — Ogilvy Public Relations National Managing Director The communications landscape is changing and there is a need for new […]
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