FCB Joburg Managing Director, Thabang Skwambane, has joined former Aluwani interns, Warren Handley and Tom David, at Victoria Falls for a few days of their epic journey on foot from Kilimanjaro to Johannesburg. Handley and David have climbed Kilimanjaro, the highest mountain in Africa, and are currently walking the more than 6000km back to Johannesburg, […]
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Created by FCB Joburg – Wimpy inspires South Africans to reconnect
Wimpy, one of the country’s favourite casual dining family restaurants, is inspiring South Africans who never have enough time, to make the time for the ones that they love. And, leading the campaign, is its first brand ad in five years. Created by FCB Joburg, the #MakeTime campaign broke with a television commercial at the […]
Continue readingMore TagFCB Joburg helps South African tourism launch new product and campaign
FCB Joburg helped South African Tourism launch two new initiatives to delegates at INDABA 2017 last month. The first of these, called Good Times in a Box, is intended to stimulate domestic tourism by revolutionising the way the hospitality and tourism industry packages itself. The second, I Do Tourism, is a nationwide campaign to remind […]
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Debonairs Pizza Calls On South Africans To ‘Un-Lamba’ Themselves
Upping the tempo and grabbing attention by featuring the energetic tune made famous in 1958 by Mexican-American musician Ritchie Valens, ‘La Bamba’, the commercial nevertheless has true South Africa appeal as it replaces the word ‘La Bamba’ with ‘Lambile’, which is Zulu for ‘hungry’. Listen here: https://www.youtube.com/watch?v=944FcvCllMc Just 30-seconds long, it urges all South Africans […]
Continue readingMore TagToyota Hilux Parks Itself In The Premium Space With Kipling-Inspired Commercial
Toyota South Africa is positioning the much-loved Toyota Hilux as a truly premium vehicle with a new commercial that celebrates its more aspirational qualities, while holding on to the marque’s authentic, South African charm. The ad introduces Toyota fans to Hilux’s new tone of voice and sets it up as the vehicle for those who […]
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