Gill Randall

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    ALL4Women steps it up with exciting new packages

      All4Women, one of South Africa’s most popular online women’s magazines, is excited to launch their three new specially-tailored, results-driven client packages for 2018. All4Women prides itself on the uniquely curated content created by editors who are well in tune with their audience, covering topics from food and home to parenting and relationships. As of […]

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    What will ROOTS 2019 reveal about your customers?

    Conducted by SPARK Media every three years, ROOTS is South Africa’s largest urban, community-level quantitative survey. With fieldwork for the 2019 survey already started from mid-March, there is much anticipation around what the latest findings from the updated questionnaire will reveal, particularly around digital trends, when the data is released in early 2019.  Started in […]

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    SPARK Media offers support to Black-owned small media agencies

    SPARK Media, a division of Caxton & CTP Publishers and Printers, is offering small, black-owned advertising agencies an opportunity like no other. This offer emanates from an agreement between the Competition Commission of South Africa and Caxton and is scheduled to run until February 2021. See Competition Commission settlement details at http://sparkmedia.co.za/caxton-responds-media-reports-fined-competition-commission/ Qualifying small agencies […]

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    Movember and the Rise of the Metro Male

    Movember is so much more than just ‘the only time it’s socially acceptable for men to sport sleazy upper-lip hair’. It’s about raising awareness of men’s health issues, such as prostate cancer, testicular cancer, and men’s suicide. Interestingly enough, SPARK Media’s research has found that South African men are indeed becoming increasingly focused on their […]

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    Consumers think about your brands all the time right? No.

    Senior Marketing Scientist, Professor Justin Cohen of the Ehrenburg Bass Institute (EBI) recently addressed guests of SPARK Media in Johannesburg, Durban and Cape Town on the topic of Mental Availability – what it is and why it matters? “Let’s get honest, consumers don’t spend time thinking about brands,” says Gill Randall, Joint CEO of SPARK […]

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    Mental Availability – What is it and why does it matter for brands?

    SPARK Media will once again be hosting a much-anticipated and enlightening Ehrenberg-Bass Institute (EBI) presentation on 3 October in Durban, 5 October in Johannesburg and 10 October in Cape Town. Our international speaker, Dr. Justin Cohen, a Senior Marketing Scientist from the Institute, will be putting forward the evidence-based case for why “Mental Availability” (being […]

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    Marketing in a recession and beyond

    Gill Randall, Joint CEO of SPARK Media says that markets don’t stop in a recession. According to Randall, people don’t stop shopping it’s just the consumer’s behaviour that changes. Through our membership of the Ehrenburg Bass Institute (EBI) for marketing science, we have access to consumer behaviour tracked from way before, during and post the […]

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    SPARK Media’s clients have heart and talent!

    SPARK Media’s clients, friends and partners proved, that apart from having great golfing, bowling and general knowledge skills at their You’ve Got Talent Games Day, that they also have unmeasured generosity, raising unexpected funds for SPARK Media’s sponsored children’s home, Hayani. “The aim of the day was to interact with clients and agencies in an […]

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