The Marketing Research Foundation (MRF) is pleased to announce its quarterly release of the Marketing All Product Survey (MAPS). The next release encompasses nine-month data (July 2020 to March 2021) and will be released towards the end of June 2021 before fieldwork continues for the first full year dataset, set for release in October. “The […]
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The MRF releases MAPS Wave 1 data
The Marketing Research Foundation (MRF) has made available a limited release of the demographics and segmentation of the first wave of MAPS (Marketing All Product Survey) data to all users. This data can be accessed via all software bureaux. “We’re extremely excited to share topline MAPS Wave 1 results with the media and advertising industry,” […]
Continue readingMore TagThe Marketing Research Foundation announces first MAPS data
The Marketing & Research Foundation (MRF) is pleased to announce the availability of the latest Media and Product Survey (MAPS) data, the most comprehensive brands and products research in South Africa. The MRF will be hosting a virtual webinar to introduce MAPS to the media, marketing and advertising industry on Thursday, 25 March 2021. “This […]
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Updates at The Marketing Research Foundation
The Marketing & Research Foundation (MRF) has had a busy few months recently with the appointment of a new CEO, Johann Koster, and ensuring that the launch of MAPS remains on track. In what is proving to be a very challenging period for the marketing industry, the MRF Board has quickly put processes in place […]
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MRF announces management changes
The Marketing Research Foundation (MRF) is delighted to announce the appointment of Johann Koster as CEO of the organisation. Johann will be spearheading the MRF’s upcoming MAPS initiative and working closely with existing and potential members. The MRF is an independent non-profit company, acting as the custodian and repository of research expertise for marketers and […]
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