Paul McIntyre

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    Customer experience driving CRM’s evolution

    The urgent need for businesses to attract and retain customers in today’s fiercely competitive market has revolutionised customer interaction and Customer Relationship Management (CRM). This is now a technology-driven business discipline underpinned by the advent of big data analytics, AI and the cloud. What used to serve primarily as an application to manage a customer […]

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    To email or not to email?

    Paul McIntyre, Chief Sales Officer at Elingo says: Communication in the workplace has evolved beyond telephone calls and emails. Instead, the digital business environment is all about real-time messaging to provide stakeholders with instantaneous responses to their queries. Think of email as a more enhanced push system. An employee will send one out and then […]

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