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    Reputational Risk of Social Media

    By: Bradley Elliott, director at digital customer experience specialists, Platinum Seed In the sometimes-fraught relationship between major corporations and ordinary citizens (consumers), the explosion of social media has shifted the power into the hands of the masses. Events that routinely slipped through the cracks of public scrutiny prior to the age of Twitter and Facebook […]

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    The Rise of the Brand Influencer

    In 2016 alone, Cristiano Ronaldo generated almost half a billion dollars in media value for his main sponsor Nike. According to Hookit, which measures social media and digital media values for brands, his over 1700 posts across social media generated 2.25 billion interactions (likes, comments, shares, retweets and video views). Nike’s logo was featured in […]

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    Seven trends likely to lead digital agencies in 2018

    According to the Forrester’s 2017 Customer Experience (CX) Index, 30% of companies will see declines in the quality of their customer experience performance in 2018, placing their businesses at risk. The report explains that customer expectations will outpace companies’ ability to evolve or invent experiences. This slow pace of transformation means companies can’t adjust fast […]

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    Will the real Influences please stand up?

    By Bradley Elliott, director at digital creative consultancy Platinum Seed. A growing army of YouTube stars is finding instant fame and wealth thanks to millions of subscribers to their pages. Personalities such as video-gamer PewDiePie, with 54.1 million subscribers and Germán Garmendia, Latin America’s biggest star on the video-sharing site with over 31.2 million subscribers, […]

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    How to build a digitally-led strategy

    Traditional media and business models are fast making way for digital platforms as users spend increasing amounts of time online and consume more on-demand content. While mainstream television continues to enjoy the lion’s share of marketing budgets in South Africa, digital’s slice is fast growing larger than other channels. Paul Coetzer, Strategic Director at Platinum […]

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    Platinum Seed partners with Brightplan

    San Francisco-based Brightplan has appointed leading South African digital creative consultancy Platinum Seed as its digital partner, preferring the local agency over others. The partnership will kick off with Platinum designing and developing the user-experience and user interface for BrightPlan’s launch website. They will also be responsible for developing a go-to-market strategy for the product, […]

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    Digital Agencies and Consultancies need a meeting of the minds

    The digital landscape is becoming more sophisticated than ever, evolving from just a platform for the promotion of brands to running critical business functions, talking to staff, engaging customers and reaching suppliers in integrated, easy-to-use environments. Bradley Elliott, director at Digital creative consultancy Platinum Seed discusses how digital agencies and business consultancies can no longer […]

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    Facebook Big Data can transform your brand

    Facebook is growing rapidly from a fun space where people share their personal life journeys into a powerful search engine, breaking news source and unique entertainment platform. With it’s incredible reach, marketers have naturally gravitated to the platform to reach customers in new ways. Bradley Elliott, director of digital consultancy Platinum Seed discusses the untapped […]

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    Social CRM works harder for retailers

    Bradley Elliott, director at digital agency Platinum Seed discusses how retailers can use new information sources such as social media to create more meaningful engagements. Unless they can run smart, modern Customer Relationship Management (CRM) strategies, traditional and online retailers will struggle to grow their customer base. New approaches are set to disrupt how marketers […]

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