Latest Industry News
Your favourite TCL products are now available at Matrix Warehouse
TCL South Africa’s rapidly expanding retail footprint has just added another retailer to its mix in the form of Matrix Warehouse which will be housing the latest TCL Google enabled TV products for ease of purchase. As a fiercely competitive retailer in the tech space, Matrix Warehouse is one of South Africa’s largest independent computer... Continue reading→
Top 50 DSTV programmes – June 2022
Top 50 DSTV programmes by AR, Excluding Zero Cost Programmes, Excluding Zero Rated Programmes. Prime Time 17h30 – 22h00 Adults 15+ years U:38694 S:8351 Digital DSTV U:23690 S:6766 Day Date From To Station ProgrammeTitle Genre AR Viewers Share AR Viewers Share Fri 03/06/2022 1932 2000 MZAN Gomora Dram 3.07 1 189 324 10.8 6.28... Continue reading→
Top 50 FTA programmes – June 2022
Top 50 Free to Air programmes by AR, excluding Zero Cost Programmes, excluding Zero Rated Programmes. SABC 1/2/3/ETV, All Adults 15+ Prime Time 17h30 – 22h00 Day Date From To Station Programme Title Genre AR Viewers Share Mon 06/06/2022 2033 2102 S1 Uzalo Dram 15.78 6 103 846 55.5 Tue 14/06/2022 1930 1958 ETV... Continue reading→
Streaming appetite increasing
Lerato Mapitsa, Strategist at The MediaShop says that the consumer’s appetite for streaming services is growing across the globe, with the number of users expected to hit over 9 million by 2026 and currently in South Africa, 16% of us now have a streaming device. Streaming is defined as a method of viewing video or... Continue reading→
HaveYouHeard Group launches pioneering design studio with international ambition
HaveYouHeard has added in_trepid to its stable of innovative and specialist creative communications businesses. Billing itself as a pioneering design studio, in_trepid has global ambitions, seeking to partner with clients who recognise that functional excellence is not enough and that the way products are designed, packaged and experienced is what separates them for consumers emotionally.... Continue reading→
RAPT Creative re-imagines Beefeater’s global ‘The Spirit of London’ for South African audience
On the back of a successful three-pronged influencer campaign, RAPT Creative has been tasked to re-imagine Beefeater’s global ‘The Spirit of London’ campaign for the South African market. The world’s most awarded gin, Beefeater has always been an authentic product of London, made in the same time-honoured way, with great skill and the finest hand... Continue reading→
Adspend – April 2022
The Top 10 South African April 2022 advertisers Advertiser Apr-20 Advertiser Apr-21 Advertiser Apr-22 1 GOVERNMENT NATIONAL R 98 668 063 UNILEVER SA R 156 206 460 SHOPRITE HOLDINGS LTD R 132 174 108 2 OUTSURANCE INSURANCE R 85 504 046 GLAXOSMITHKLINE R 150 661 674 CLIENTELE LIMITED R 114 836 120 3 UNILEVER SA... Continue reading→
Toyota named in Top 10 of Africa’s most admired brands for second year
Toyota has been named as one of Africa’s most admired brands by Brand Africa, an intergenerational movement established in 2010 to inspire a brand-led African renaissance to drive Africa’s competitiveness, connect Africa and create a positive image of the continent. Brand Africa’s annual report and analysis of brands’ standing in Africa, Brand Africa 100™, ranks... Continue reading→
The BRC TAMS panel still in good shape
The Broadcast Research Council of South Africa (BRC) has updated the media and advertising industry on TAMS (TV Audience Measurement Study). Although the Television universe has been affected by Covid-19, lockdowns and severe challenges over the past couple of years, the overall TAMS panel is in good shape. Due to the absence of the Establishment... Continue reading→
Boomtown taps into NFT ‘feeding frenzy’ to raise awareness, funding for prevention of human trafficking
South African advertising and marketing communication group, Boomtown, has tapped into the current NFT1 ‘feeding frenzy’ to raise awareness about modern-day slavery and funds for A21, a global organisation working towards the end of human trafficking and slavery. Under the guidance of the agency’s Creative Head Meagan Viljoen, a team comprising Jamie Moss, Mike Coetzer,... Continue reading→