Latest Industry News
Consumer Pressure Elevated to level 6 or is it higher?
By Lwazi Mhlongo, Media Planner at The MediaShop It’s the year 2022 in the eighth month, and the country has emerged out of Lockdown as a result of the global Covid pandemic. Petrol prices have skyrocketed to unprecedented highs, loadshedding intensified and interest rates are sitting at 5.5% – the highest since 2016. You’d be... Continue reading→
Book your Effie Awards 2022 events tickets now
Tickets for the 2022 Effie Awards events are now on sale and the Association for Communication and Advertising (ACA) and Effie South Africa encourage early booking in order to avoid disappointment as tickets are limited. This year’s programme introduces the launch of the first Effie Finalists Party. Campaigns that have been adjudicated as being among... Continue reading→
Top 50 DSTV programmes – July 2022
Top 50 DSTV programmes by AR, Excluding Zero Cost Programmes, Excluding Zero Rated Programmes. Prime Time 17h30 – 22h00 Adults 15+ years U:38694 S:8337 Digital DSTV U:23690 S:6798 Day Date From To Station ProgrammeTitle Genre AR Viewers Share AR Viewers Share ...
Top 50 FTA programmes – July 2022
Top 50 Free to Air programmes by AR, excluding Zero Cost Programmes, excluding Zero Rated Programmes. SABC 1/2/3/ETV, All Adults 15+ Prime Time 17h30 – 22h00 Day Date From To Station Programme Title Genre AR Viewers Share Tue 26/07/2022 2032 2102 S1 Uzalo Dram 15.33 5 932 199 54.1 Tue 26/07/2022 1930 1959 ETV... Continue reading→
Boomtown assists NESCAFÉ RICOFFY 3in 1 to soothe exam nerves
An innovative digital campaign created by Boomtown for NESCAFÉ RICOFFY 3in1 is assisting South Africa’s youth soothe their study and exam nerves. Launched in Youth Month, the campaign promotes Qala Manje FM, a playlist that helps alter your mood and increase your focus through the sound technology and the smooth sounds of lo-fi music. Qala... Continue reading→
Initial launches Luna Dry
Adding yet another arrow into their quiver of hygiene products, Initial has launched their stylishly designed hand dryer – Luna Dry. With Plug and Play functionality, cost effectiveness and a HEPA Clean Air intelligent filter this hand dryer dispels the traditional myths around washroom hand dryers. “The future of hand drying is here,” says Dumisani... Continue reading→
A day in the life of the distracted driver
By Thobekile Radebe, OOH Strategist at The MediaShop As with all of us, there are so many brands vying for my attention from the moment I leave the house to when I finally reach my destination. Between making sure that I balance my mascara wand in my one hand (while stopped at the robot of... Continue reading→
Nielsen rolls out Identity System for Digital Ad Ratings
Nielsen advances and brings scale for the digital measurement of the open web in South Africa Demographic data from multiple data providers will help power up the Nielsen Identity System to provide advertisers and publishers independent people-based metrics across South Africa Following the successful launch in twelve markets since the beginning of 2022, Nielsen continues... Continue reading→
Adspend – May 2022
The Top 10 South African May 2022 advertisers Advertiser May-20 Advertiser May-21 Advertiser May-22 1 GOVERNMENT NATIONAL R 85 783 692 UNILEVER SA R 165 097 171 CLIENTELE LIMITED R 133 828 880 2 OUTSURANCE INSURANCE R 82 326 477 GLAXOSMITHKLINE R 144 481 074 SHOPRITE HOLDINGS LTD R 109 824 827 3 GLAXOSMITHKLINE R ... Continue reading→
Industry Awards – a necessary evil?
By Claire Herman, Media Operations Manager at The MediaShop. The MediaShop is one of the most awarded media agencies in South Africa, and we are very proud of our awesome track record. This past week we received a Finalist in the Marketing Achievement Awards for our amazing client Debonairs Pizza, so well done to the... Continue reading→