Latest Industry News
IAS’s Black-owned agency list now more than 100
With even more frequency, the Independent Agency Search & Selection Company (IAS) is being asked by marketers to help them find agencies that are black-owned and in just 20 months, the IAS has become adept and fast at matching reputable agencies with the required credentials to those clients who use B-BBEE guidelines as a sustainable... Continue reading→
#RideWise Full Tank Thursday with Engen
Hundreds of Gauteng Motorists who practice “safe driving” stand the chance to win an Engen petrol voucher valued at R1 500 each as part of the Engen #RideWise campaign. ‘Full Tank Thursdays’, which will take place on September 21 and September 28, will see selected motorists who are wearing their seat belts and have a... Continue reading→
Toyota Fortuner 4X4 Enlists Support of 4 Sporting Heroes For 2017 Competition
Toyota Fortuner 4×4 has enlisted the support of four prominent South African sports heroes for its 2017 version of the competition that enthused sports and motoring fans countrywide last year. Mountain biking champion Bianca Haw, Dakar winner Giniel De Villiers, Springbok rugby star Oupa Mohoje, and obstacle course racing heroine Hanneke Dannhauser are urging South... Continue reading→
Transit Ads™ MyCiTicampaign a win for African Extracts
Transit Ads™ has implemented a campaign for African Extracts that sees the brand showcased on MyCiTi buses travelling on major routes within the greater Cape Town area. Transit Ads™ has exclusive advertising rights to MyCiTi buses in Cape Town, providing a golden opportunity for brands wanting to stand out within this bustling major city.... Continue reading→
IAS Marketers Masterclass
How Clients and Agencies can Adapt, Evolve and be Future-Fit for the Inevitable Digital Disruption An interactive session facilitated by Johanna McDowell, CEO of IAS, Selvin Govender, Marketing Director, Mercedes Benz South Africa, Gau Narayanan, MD, Net#work BBDO, Regional Director, BBDO Africa and Brad Reilly, Executive Creative Director, Net#work BBDO Date: Monday 18 September 2017 Time: ... Continue reading→
Advertising Standards Authority of South Africa calls for applications for permanent CEO position.
In accordance with the Business Rescue plan adopted by creditors on 25 April 2017, the ASA announces that it will be interviewing prospective candidates for the position of permanent CEO during September 2017. The Advertising Standards Authority of South Africa (ASA) is a self-regulating independent body, established by the marketing communications industry and mandated by... Continue reading→
FCB Joburg sends graduates to one show ‘Minds Wide Open’ bootcamp
Two talented members of FCB Joburg’s Graduate Program – Nontokozo Tshabalala and Shannon Koor – have won a rigorous internal evaluation process and will be flying to Michigan State University in the United States to attend the highly respected Minds Wide Open workshop. Minds Wide Open forms part of the One Show bootcamp initiative...
SPARK Media extends reach of ROOTS data beyond agencies
ROOTS is South Africa’s largest urban community survey providing powerful insights into consumer’s purchasing behaviour and media consumption habits at a local level. Previously ROOTS data has primarily been accessible to media agencies and SPARK Media’s direct clients. Until now. Through BMi Research and a bespoke software programme Storyteller by SPARK Media, the reach of... Continue reading→
Tanja Lategan – new MD at Creative Spark
Lategan started working in the digital technology industry 14 years ago. Her career in digital marketing kicked off with Naspers’ Touchline Media in 2006, where she played a vital role in building and growing their digital media department. In 2008 she was approached by Primedia Online and accepted the position of Commercial Director, where she assumed... Continue reading→
Outdoor Network’s burning billboard keeps it legal
British American Tobacco South Africa (BATSA), Joe Public United have teamed up with Outdoor Network in association with Beith Digital to create an eye-popping ‘burning billboard’ that draws attention to the problem with smoking illegal cigarettes. Clearly visible in a prime location, the Johannesburg billboard’s special effects are entertaining and educating a highly sought-after audience... Continue reading→