Latest Industry News
FCB Joburg Celebrates SA’s Only Gold Pencil
FCB Joburg Joint Chief Creative Officer, Jonathan Deeb, added: “At FCB we believe it takes more than just a creative team to create a piece of magic. The other part of the equation is working with clients that are hungry for great work on their brands. Collectively, our constant pursuit is to create work that... Continue reading→
Engen Puts A Little F1 In Your Tank – Literally
Engen Primax Unleaded, which has the same fuel technology and engineering that has powered the Mercedes AMG Petronas Motorsport Formula One team to three world championships, is now available at Engen forecourts in South Africa, Botswana and Namibia. To launch the fuel in these countries, Engen is rolling out a comprehensive advertising campaign, extolling the... Continue reading→
Mall AdsT launches Mall Talkers
Mall Ads™, a company of Provantage Media Group, has launched a brand new media product into the mall environment. With a long history in the mall space,the team at Mall Ads™ has created a solution for brands that is cost-effective and delivers on reach, frequency and impact – Mall Talkers. Mall Talkers are offered across... Continue reading→
Jury for the 2017 APEX awards announced
For over two decades, the APEX awards have honoured highly effective communications campaigns in South Africa. As with previous years, the 2017 edition of the awards sees a heavyweight adjudication panel made up of captains of industry from various disciplines including strategy, digital, creative, research, media and marketing as well as agency heads judge the... Continue reading→
Condriac Digital Communications does it by the numbers
Keshia Patchiappen, newly appointed Director and partner at Condriac Digital Communications agency explains that it was the processes and attention to detail that attracted her to the opportunity. “Agencies often try and fit a square shape into a round hole; but at Condriac we’re different – we’re looking at individuals who don’t have specific qualifications... Continue reading→
Toyota Hilux Parks Itself In The Premium Space With Kipling-Inspired Commercial
Toyota South Africa is positioning the much-loved Toyota Hilux as a truly premium vehicle with a new commercial that celebrates its more aspirational qualities, while holding on to the marque’s authentic, South African charm. The ad introduces Toyota fans to Hilux’s new tone of voice and sets it up as the vehicle for those who... Continue reading→
Award-Winning ‘Boys’ Are Back In A New Campaign For CANSA
The award-winning ‘boys’ – two of the two of the hairiest, wrinkliest and most frank-speaking brand ambassadors around – are back in a new campaign for the Cancer Association of South Africa (CANSA). Currently airing in South Africa, “Back to Normal” features Jabu’s left testicle and Darryl’s right testicle. This pair achieved great acclaim worldwide... Continue reading→
Greg Bruwer appointed sole Managing Director at TLC
Greg Bruwer, previously Joint Managing Director with Steven Stuart of Targeted Lifestyle Communication (TLC), a Primedia Unlimited company, has taken over the role of sole MD. “After 15 years of incredible service, Steve has decided to throw all his energy into one of his greatest loves – IT,” says Greg. “We thank him whole heartedly... Continue reading→
Mark1 launches new website
Mark1 is proud to launch their new and improved website today! www.mark1.co.za was designed by Mark1 Labs in collaboration with the Cape Town based RESPONSIVE team. “We’ve known the guys from Mark1 for a while now, so when they approached us to build and create their new website, we knew we had to pull out... Continue reading→
Fist Pump! Engen holds onto GenNext title
Engen has again been voted the “Coolest Petroleum Brand” in the Sunday Times Generation Next awards. This is the eighth consecutive year that the country’s youth have backed Engen, reaffirming the company’s uncontested brand leadership and market strength. With youth development playing a central role in the company’s social investment, and sponsorship initiatives, Engen is... Continue reading→