Latest Industry News
Rate of growth slowing, but podcasts still ‘boss’
Statista recently posted a graph showing that podcasts are ‘fuelling digital audio’s fading revenue growth’. HaveYouHeard’s Head of Content, Jon Savage, argues that while revenue growth has slowed – from a high of 47.5% in 2021 to a predicted 5.1% in 2027 – the genre remains a very viable option for advertisers. This is his... Continue reading→
Outdoor Network Launches Second Rotating Billboard in Mpumalanga
Outdoor Network, one of South Africa’s leading out of home (OOH) media owners, is taking its digital-focused strategy to new heights, expanding its network footprint to eMalahleni, Mpumalanga. The new, high-definition, rotating digital site measures 3m x 6m and is strategically located on OR Tambo Drive, one of Witbank’s busiest arterial routes, reaching local audiences... Continue reading→
Digital Out of Home Advertising – The Answer To a Cookieless Future?
Google’s announcement that third-party cookies will be phased out in 2023 has left many brands at a loose end. As no alternative identifiers to track individuals will be implemented in the future, hyper-targeted advertising based on consumers’ internet activity will become more of a challenge. As a result, brands are seeking out innovative new ways... Continue reading→
Brands, Look Ahead But Do Not Forget To Check Your Blind Spots, Even In 2023
The year has barely bagged its first month and South Africa’s brand advertising community has taken up arms against a BMW billboard at Cape Town International Airport. Moreover, many of the consumers for whom this billboard was intended did not resonate with its sentiments. Khangelani Dziba, Divisional Head of PR & Influencer Partnerships at... Continue reading→
Brand Activism and Conscious Consumerism
Is brand activism just a case of ‘make them cry, make them buy’? The MediaShop Johannesburg’s Managing Director Dashni Vilakazi wonders if there is real value in being ‘woke’. Woke, as referenced in the Miriam-Webster online dictionary (https://www.merriam-webster.com/dictionary/woke) defines woke as being “aware of and actively attentive to important societal facts and issues”, and there... Continue reading→
Top 50 FTA programmes – November 2022
Top 50 Free to Air programmes by AR, excluding Zero Cost Programmes, excluding Zero Rated Programmes. SABC 1/2/3/ETV, All Adults 15+ Prime Time 17h30 – 22h00. Day Date From To Station Programme Title Genre AR Viewers Share Thur 03/11/2022 2029 2100 S1 Uzalo Dram 14.66 5 671 465 57.8 Thur 03/11/2022 1930 1958 ETV... Continue reading→
Top 50 DSTV programmes – November 2022
Top 50 DSTV programmes by AR, Excluding Zero Cost Programmes, Excluding Zero Rated Programmes. Prime Time 17h30 – 22h00. Adults 15+ years U:38694 S:8633 All Individuals Age 4+ DSTV U:23690 S:7042 Day Date From To Station Programme Title Genre AR Viewers Share AR Viewers Share Sun 20/11/2022 2130 2159 MOJA Uyajola 9/9 Real 2.34 904... Continue reading→
Adspend – October 2022
The Top 10 South African October 2022 advertisers. Advertiser Oct-20 Advertiser Oct-21 Advertiser Oct-22 1 UNILEVER SA R 184 816 811 UNILEVER SA R 295 202 729 UNILEVER SA R 251 855 632 2 GLAXOSMITHKLINE R 108 602 439 SHOPRITE HOLDINGS LTD R 163 603 293 CLIENTELE LIMITED R 168 493 402 3 CLIENTELE LIMITED... Continue reading→
Digital Marketing world Forum 2022 – 5 Key Takeaways
The Digital Marketing World Forum Europe (DMWF) took place at the RAI in Amsterdam on November 20 and 21 this year. Managing Director of HaveYouHeard’s Durban office and a key player in its international expansion strategy, Kirsty Bissett, was one of two African representatives at the conference. She shares her five key takeaways from the... Continue reading→
RAPT Creative delivers ‘Phakamisa iSpirit’ for Pernod Ricard
RAPT Creative, recipient of this year’s Financial Mail AdFocus ‘Small Agency of the Year’ Award, is delivering ‘Phakamisa iSpirit’ for Pernod Ricard, the world’s second-largest spirits maker. Run in collaboration with the Gauteng Department of Economic Development and Furntech, Phakamisa iSpirit – Lift the Spirit – is the major focus of Pernod Ricard’s bid to... Continue reading→