Latest Industry News
Ipsos research shows 61% of South African Effie winners break the mould
Creative effectiveness is no longer a contradiction in terms when it comes to modern marketing and the 2024 South African Effie Awards are gearing up to be a vital barometer of return on investment in the South African advertising and marketing sector. As the entry gates swing open for this year’s much-anticipated awards, the Association... Continue reading→
Provantage launches SA’s first real-time, place-based media audience measurement tool
Provantage, a leading provider of Out-of-Home (OOH) media and full-service marketing solutions, is pioneering the first comprehensive, globally recognised audience measurement tool for Place-Based Networks (PBN) in the South African OOH sector. Provantage Tracking – or Protrack – employs the internationally proven AllUnite audience measurement technology platform, which provides verifiable audience measurement in the OOH... Continue reading→
Beyond Viral: The New Era of Influence
Late one evening, in the dim glow of a single desk lamp, a marketing manager at a burgeoning brand discovers a mention on Instagram. It’s from an influencer, someone not yet on the mainstream radar but with a fiercely loyal following, sharing a candid moment that unexpectedly includes the brand’s product. This tag doesn’t just... Continue reading→
How businesses can leverage games to drive social change
By Glenn Gillis, CEO, Sea Monster Games are one of the biggest entertainment categories in the world today. Globally, video games are worth more than US$242 billion and are expected to be worth nearly US$584 billion by 2030. Over the last two decades, gaming has also become so much more accessible. Once restricted to arcades,... Continue reading→
HubSpot names Zuper an Essential App for Customer Service in 2024
Zuper, a leading solutions provider to scale and modernise fast-growing businesses with field operations, announced that it was named one of seventeen essential apps for customer service for HubSpot’s Service Hub platform. Zuper, known for its incredible flexibility, unmatched commitment to service, and customisable integrations with other powerful productivity tools, is available on the HubSpot... Continue reading→
How AI, Automation, and Trusted Data are shaping Next-Gen Customer Service
By Linda Saunders, Salesforce Director Solutions Engineering Africa. Customer service is in a state of flux. As budgets and staffing levels increase, so have customer expectations, keeping efficiency critical for delivering higher quality of service. Today’s customers demand fast, consistent, and personalised interactions, yet service teams are spread thin, with inefficient processes and manual taskwork... Continue reading→
UJ & Razor PR partner to reshape communication skills
Razor PR and University of Johannesburg, Department of Strategic Communication have cemented a first of its kind strategic partnership geared at delivering on the future skills needs of the whole communications category. Razor PR, the globally award-winning public relations and reputation management agency of M&C Saatchi Group South Africa, and the University of Johannesburg (UJ)... Continue reading→
Applications open for fourth intake of the ACA Women in Leadership Programme
The Association for Communication and Advertising (ACA) and programme sponsor GIB Insurance are proud to announce the launch of the fourth intake of the ACA Women in Leadership Programme. This groundbreaking initiative aims to champion transformation in the advertising, marketing and communication industry, with a specific focus on promoting gender equality and empowering women to drive meaningful change. The... Continue reading→
Top 50 DSTV programmes – March 2024
Top 50 DSTV programmes by AR, Excluding Zero Cost Programmes, Excluding Zero Rated Programmes. Prime Time 17h30 - 22h00. Adults 15+ years U:38694 S:8842 All Individuals Age 4+ DSTV U:23690 S:6896 Day Date From To Station ProgrammeTitle Genre AR Viewers Share AR Viewers Share Mon 25/03/2024 1831 1859 MWET Sibongile & the Dlaminis Dram 3.53... Continue reading→
Top 50 FTA programmes – March 2024
Top 50 Free to Air programmes by AR, excluding Zero Cost Programmes, excluding Zero Rated Programmes. SABC 1/2/3/ETV, All Adults 15+ Prime Time 17h30 - 22h00. Day Date From To Station ProgrammeTitle Genre AR Viewers Share Wed 27/03/2024 2032 2102 S1 Uzalo Dram 14.71 5 693 540 48 Wed 20/03/2024 2000 2029 S1 Generations... Continue reading→