Latest Industry News
The MediaShop: Most awarded at this year’s Assegais
On the back of being named Network Media Agency of the Year at the AdFocus Awards, The MediaShop has claimed victory again at the Assegai Awards, entering and winning five awards, making it the most awarded media agency on the night. Originating in 1998, the Assegai Awards acknowledge and award Integrated Marketing campaigns that deliver... Continue reading→
South African Heritage Brand refreshes corporate identity, charts a new creative direction
Eskort, the 103-year-old South African brand with an enviable reputation for quality, has partnered with MetropolitanRepublic to refresh its corporate identity and launch a new creative platform with an exciting campaign that walks and talks like a truly iconic South African brand. This moment in the brand’s life cycle is a reflection of its intention... Continue reading→
Sovereign’s ‘Be a worry boob’ campaign raises R155 00 for PinkDrive
South African poultry producer, Sovereign, has raised R155 000 for PinkDrive with its third annual Breast Cancer Awareness campaign reminding women that checking their breasts is a top priority. For this year’s Breast Cancer Awareness month, Sovereign donated R1 for every 1kg of Spar Select and Country Range chicken breast fillets sold. Thanks to the company’s... Continue reading→
E-Commerce is experiencing an accelerated process of change
Jarred Mailer-Lyons, Head of Digital at The MediaShop says that the future of e-commerce has arrived earlier than expected thanks to COVID-19 and that while this is good for brands that have an online presence, there is still a vast disconnect between brands and consumers throughout the marketing funnel. As we begin to slowly transition... Continue reading→
The MediaShop wins Network Media Agency of the Year
For the third time in the past four years, The MediaShop has been awarded Network Media Agency of the Year at the 2020 Financial Mail AdFocus Awards. Chris Botha, Group Managing Director at Park Advertising, The MediaShop’s holding company, says that The MediaShop has experienced a tough but ultimately rewarding 2020. “Firstly, I’d like to... Continue reading→
#Loeries2020 round-up: FCB Joburg, HelloFCB+
FCB Joburg and HelloFCB+ each picked up highly coveted Gold Loeries at the Loeries Creative Week held between November 16 and 20. HelloFCB+’s Gold, in the Film: TV & Cinema category, was for a horror movie-inspired piece for Cancer South Africa (CANSA) called ‘Don’t Fear the Finger’. It was created to spread the news that... Continue reading→
Toyota SA expands its esports strategy to include 2020 UCI Zwift E-Cycling World Champions
Toyota South Africa has added the UCI Zwift E-Cycling World Championships to its Toyota Esports Challenge calendar. The first esports world championship to be officially recognised by a sporting governing body, the inaugural UCI Zwift E-Cycling World Championships takes place on December 9 with the two categories – Men Elite and Women Elite – competing... Continue reading→
Virtually anything from anywhere
Chris Botha, Group Managing Director, Park Advertising Allow me to start this article with three quick, personal stories to set the scene. Story 1 For the past month while our offices still remain closed, one of our very efficient staff members booked a house in the Kruger Park. He worked very effectively from there, and... Continue reading→
Campari, HaveYouHeard successfully engage Nigerian audiences during lockdown
At the close of 2019, marketing agency HaveYouHeard won the integrated account for the Campari Africa business in a four-way creative pitch. Having spent the first quarter of 2020 developing the approved multi-channel campaign, the team were ready to launch in early April. Then COVID-19 struck. With audiences in key markets locked down and prevented... Continue reading→
Online shopping trends are shaping business plans for the future
by Claire Herman, Media Operations Manager at The MediaShop When lockdown hit at the end of March 2020, we all felt completely cut off from the outside world, only being allowed out of the house to get essential services like medical attention and food. And even when we did venture out, we were terrified of... Continue reading→