Brand Inc., the creative sponsorship strategy and implementation agency within the HaveYouHeard Group of specialist creative communications businesses, has appointed Izak van der Walt as its Head of Sponsorships. Before joining the HaveYouHeard Group, Izak started his career in sponsorships on world-renowned properties such as Absa Cape Epic, Absa Currie Cup and Klein Karoo Kunstefees. […]
Continue readingMore TagCategory: Agency News
PRC announces the new reading currency READ2021
The Publisher Research Council (PRC) has announced their new readership currency READ2021 (REader Audience Data) release – bringing a seismic change to current research methodology, moving away from a single survey to aggregated and fused data. The new dataset combines the PAMS 2021 Online survey and the brand and offline component from PAMS 2019. “From […]
Continue readingMore Tag
The state of Media Inflation in South Africa
Inflation around the world is a hot topic as many countries struggle with increases in inflation on consumer goods. This has put a spotlight onto the “cost of living” topic and how it affects inflation in the media industry. Full-service media agency, Meta Media discusses the topic. As with consumer goods being subject to and […]
Continue readingMore Tag
Consumer Pressure Elevated to level 6 or is it higher?
By Lwazi Mhlongo, Media Planner at The MediaShop It’s the year 2022 in the eighth month, and the country has emerged out of Lockdown as a result of the global Covid pandemic. Petrol prices have skyrocketed to unprecedented highs, loadshedding intensified and interest rates are sitting at 5.5% – the highest since 2016. You’d be […]
Continue readingMore TagBoomtown assists NESCAFÉ RICOFFY 3in 1 to soothe exam nerves
An innovative digital campaign created by Boomtown for NESCAFÉ RICOFFY 3in1 is assisting South Africa’s youth soothe their study and exam nerves. Launched in Youth Month, the campaign promotes Qala Manje FM, a playlist that helps alter your mood and increase your focus through the sound technology and the smooth sounds of lo-fi music. Qala […]
Continue readingMore Tag
A day in the life of the distracted driver
By Thobekile Radebe, OOH Strategist at The MediaShop As with all of us, there are so many brands vying for my attention from the moment I leave the house to when I finally reach my destination. Between making sure that I balance my mascara wand in my one hand (while stopped at the robot of […]
Continue readingMore TagIndustry Awards – a necessary evil?
By Claire Herman, Media Operations Manager at The MediaShop. The MediaShop is one of the most awarded media agencies in South Africa, and we are very proud of our awesome track record. This past week we received a Finalist in the Marketing Achievement Awards for our amazing client Debonairs Pizza, so well done to the […]
Continue readingMore TagHaveYouHeard Group launches pioneering design studio with international ambition
HaveYouHeard has added in_trepid to its stable of innovative and specialist creative communications businesses. Billing itself as a pioneering design studio, in_trepid has global ambitions, seeking to partner with clients who recognise that functional excellence is not enough and that the way products are designed, packaged and experienced is what separates them for consumers emotionally. […]
Continue readingMore TagRAPT Creative re-imagines Beefeater’s global ‘The Spirit of London’ for South African audience
On the back of a successful three-pronged influencer campaign, RAPT Creative has been tasked to re-imagine Beefeater’s global ‘The Spirit of London’ campaign for the South African market. The world’s most awarded gin, Beefeater has always been an authentic product of London, made in the same time-honoured way, with great skill and the finest hand […]
Continue readingMore TagBoomtown taps into NFT ‘feeding frenzy’ to raise awareness, funding for prevention of human trafficking
South African advertising and marketing communication group, Boomtown, has tapped into the current NFT1 ‘feeding frenzy’ to raise awareness about modern-day slavery and funds for A21, a global organisation working towards the end of human trafficking and slavery. Under the guidance of the agency’s Creative Head Meagan Viljoen, a team comprising Jamie Moss, Mike Coetzer, […]
Continue readingMore Tag