RAPT Creative has launched a digital campaign for its client, Windhoek, that brings together three of the country’s most creative and successful young entrepreneurs to share how they experience the brand, and how it in turn adds value to their relationships. The creative concept behind the campaign – 100% Moments – leverages the fact that, […]
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MullenLowe speaks directly to perpetrator in powerful ‘Dear Abuser’ campaign
South Africa has one of the highest rates of child neglect and abuse in the world. The stats are truly disturbing. According to a 2015 Optimus study on child abuse, violence and neglect in South Africa1, one in five children fall victim to physical violence. With the Covid-19 pandemic wreaking further socio-economic havoc over the […]
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Boomtown assists First Choice Custard beat sales target
A fresh approach to the big idea from Boomtown contributed to First Choice Custard comprehensively beating its 2021 summer campaign targets. According to the agency’s Business Group Head, Mark Momberg, a key contributor to smashing the sales target was the fact that the agency’s big idea was conceived after its strategists had immersed themselves in […]
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AVBOB Campaign Optimises National Reach with Outdoor Network
Insurance and funeral service provider AVBOB has undertaken a national, geographically targeted approach to ensure maximum Out of Home (OOH) media exposure in partnership with billboard industry leader Outdoor Network. AVBOB’s marketing agency booked 130 strategically selected sites across South Africa, leveraging Outdoor Network’s national footprint across a range of metropolitan and secondary town environments. […]
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Boomtown throws down the gauntlet
Boomtown – an agency that has maintained a low profile over the years but lists several of South Africa’s either very successful, favourite or heritage brands as clients on its books – has thrown down the gauntlet with an impressive showing at the 2021 Pendoring Awards. The agency, which has not prioritised participation in award […]
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Mandisi Ads gives impetus to the COID Act
In a recent impactful Out of Home (OOH) campaign for the GCIS (Government Communication and Information), Cape Town based OOH media owner Mandisi-Ads proves that local knowledge of the media industry provides the best chance for advertising success. Mandisi Ads, a division of Mandisi Media Group, has launched another successful nation-wide OOH Mall campaign for […]
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Ultimate Braai Master and Doorway to Dignity team up for homeless
On the 9th of October, ahead of International Homeless Day on the 10th of October, Doorway to Dignity is bringing its annual Pots of Hope initiative to the destitute and homeless of Cape Town, Johannesburg, Sodwana Bay and Pietermaritzburg. The partnership between Ultimate Braai Master contestants and sponsors, and Doorway to Dignity will bring an […]
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Jameson breaks success stereotypes in the new Select Reserve campaign
Jameson, the world’s largest selling Irish whiskey owned by Pernod Ricard, the number one luxury spirits company globally, launches a new truly South African campaign for its premium whiskey – Jameson Select Reserve. In a category where success has always been portrayed through a one-dimensional story of a single hero with a perfect journey towards […]
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HaveYouHeard creates new TV show for Scottish Leader
Whiskey brand Scottish Leader is launching a TV show exploring how people see the world differently to entertain both its existing fan base and potential consumers tuning in, and enhance the relationship with both. Called ‘Madness Method,’ the show will be hosted by musician and reality TV star Moonchild Sanelly. With the help of a […]
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RAPT Creative launches Jameson #TasteInMusic Campaign
Following the success of its Month of Comedy campaign earlier this year, RAPT Creative has successfully launched and implemented another digital activation campaign for its client, Jameson, as part of the brand’s efforts to ensure it stays top of mind with consumers. The agency, which played an instrumental role in helping clients who historically relied […]
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